FINANCE

Chipotle selects Incentives Advisors to maximize hiring credits

BY CSA STAFF

Tempe, Ariz. — Incentives Advisors, which specializes in turning human resources departments into profit centers by identifying, administering and securing hiring-related government incentives, added Chipotle Mexican Grill to its customer roster. The company will deploy Incentives+ tax credit screening solution to make it easy to screen job candidates for over 100 federal, state, and local hiring credits.

Because IA is integrated into many of the largest talent management solution (TMS) providers in the marketplace, Chipotle will be able to seamlessly deploy IA’s tax credit screening questionnaire within its TMS’ online job application process.

"We like that candidates are screened for all applicable federal, state, and local hiring credit programs upfront during our online application process,” said Chipotle Mexican Grill’s staffing manager, Dave McKlveen. “We’ll also greatly reduce our paperwork we normally process with tax credit screening since human resources will print forms for eligible hires only, not every hire.”

Candidates complete IA’s 30-second, dynamic questionnaire within Chipotle’s online application, guaranteeing 100% of the job candidates applying on their corporate website will be presented with the screening questionnaire. Screening questions are based on how a candidate answers the questions, as well as the candidate’s address and hiring location address. Recruiters can immediately view the tax credit eligibility results within the TMS before an interview or offer, along with a link to the pre-populated tax credit forms. Recruiters have eligible new hires sign the forms and submit them to IA, which manages the process from there.

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Quiksilver Europe delivers quicker, richer online experience with Limelight Networks

BY CSA STAFF

Tempe, Ariz. — Limelight Networks announced that Quiksilver Europe deployed Limelight’s website acceleration services to maximize website performance and enhance the online experience for its customers.

“Quiksilver is a very visual brand that employs a lot of media,” noted Thierry Bugeat, head developer, Quiksilver Europe. “Our challenge was to provide this content quickly and consistently to customers worldwide. Thanks to Limelight’s strong delivery infrastructure, we are delivering numerous high-quality videos to this large audience without any stuttering or interruption.”

Quiksilver Europe sells clothing and accessories oriented towards surfing, skateboarding, and snowboarding. Prior to employing Limelight’s services, the company hosted all of its web content in-house. As the retailer added more images and videos online, the company’s in-house resources became strained and website performance suffered. To help better balance this richer experience with site performance, the Quiksilver web team turned to Limelight’s website acceleration tools. Limelight now delivers between 80 and 95% of the retailer’s site content.

“After working closely with us to explore our technical demands and identify our business requirements, Limelight devised a solution to meet our needs for the acceleration of small objects and video on demand,” said Bugeat. “We are now able to face large audience without any apprehension and provide exceptional service in any location. What’s more, Limelight allowed us to simplify and optimize our infrastructure and enhance our customer experience without increasing costs.”

Quiksilver organizes multiple events and sponsors many athletes. Limelight recently helped the retailer showcase its main surf event, Quiksilver Pro France, which is followed on the web by millions of viewers worldwide.

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Editor’s Pick: C&A Brazil

BY Marianne Wilson

Luxury and style take center stage at the new C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil.

The design, by Chute Gerdeman Retail, Columbus, Ohio, creates an entirely new C&A brand expression, and elevates the in-store experience through luxurious material finishes, arresting visual presentation, iconic architecture, compelling brand messaging and unique customer services.

Drawing inspiration from the soul and spirit of the Brazilian Woman, the design team created a store drenched in light and energy. Glamorous gloss and metallic finishes enhance the modern feel. In a novel twist, collections are organized by attitude and lifestyle — looks include City, Fashion, Sensual, and Romantic

At the heart of the store is a wide, circular staircase that draws the shopper up through the space with a dynamic digital fashion-wall. The three-story, moving LED display wraps the staircase in constantly-changing light, movement and energy.

“We had to find ways to improve customer circulation, open up spaces, and add energy to an otherwise vanilla shell,” said Lynn Rosenbaum, director of retail environments at Chute Gerdeman “The three-story LED staircase became the glowing beacon for the store, and served as our design nucleus.”

The store experience is enhanced by such added features as a boutique featuring up-and-coming Brazilian designers; an in-store Havaianas shop; and a luxurious lingerie department complete with a Champagne Bar.

Click here to see more photos of the C&A store.

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