REAL ESTATE

Chocolopolis opens seasonal store at The Shops at The Bravern

BY CSA STAFF

Bellevue, Wash. Schnitzer West LLC said Tuesday that artisan chocolate retailer Chocolopolis will open a store at The Shops at The Bravern, in Bellevue, Wash.

This second location for Chocolopolis is slated to open in October.

The Bravern is a pedestrian-friendly outdoor village at the gateway to downtown Bellevue, and was completed in 2009 by Schnitzer West. The mixed-use project is anchored by Neiman Marcus and also features luxury residences and offices.

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Fitting room goes high-tech at Macy’s

BY CSA STAFF

NEW YORK – Macy’s has partnered with marketing comany LBi to crate a state-of-the-art experience that bridges the customer’s experience in-store with their connected world, allowing them to shop the future through a full digital commerce experience, LBi reported.

Located at Macy’s flagship store in Herald Square, the Macy’s Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a multi-touch tablet and lets customers browse, shop and "try-on" the latest must-have items virtually. Customers can search across the stores collection of clothing and then send the whole experience to their Facebook page, cell phone or email and then shop the looks at the store itself.

"We couldn’t be happier with the Magic Fitting Room," said Joe Feczko, SVP innovation for Macy’s marketing. "Reaching out to and engaging with the digital savvy, young consumer is something all retailers are striving to do. The Magic Fitting Room marries together our goals as a marketer and consumer’s expectations perfectly."

The Fitting Room will remain at the flagship store until November.

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Black & Decker redesigns the DustBuster

BY CSA STAFF

TOWSON, Md. Black & Decker announced the redesigned line of one of its most well-known products, the DustBuster.

According to the company, the 14.4 V (CHV1410) and 15.6 V (CHV1510) models boast an innovative shape that allow users to operate the tool in ways that traditionally-shaped hand vacs haven’t performed.

Black & Decker’s redesigned DustBuster line is backed by a two-year warranty, and is available beginning in October at major retail stores nationwide.  Prices and features for the 9.6 V (CWV9610), 9.6 V (CHV9610), 12 V (CHV1210), 14.4 V (CHV1410) and 15.6 V (CHV1510) will vary per model, ranging from $29.99 to $44.99.

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