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Christie’s e-commerce chief joins Loehmann’s board

BY CSA STAFF

Loehmann's has added a new e-commerce chief to help build the next phase of the off-price retailer's online marketplace.

Loehmann's said that Jeffrey Cripe is joining the Loehmann's advisory board. Cripe, who manages e-commerce partnerships and business development at Christie's, has experience in e-commerce, branding, audience development, and strategic partnerships.

“For nearly a century Loehmann’s has been an industry leader in off-price fashion, building relationships with customers that often spanned multiple generations. I look forward to working with management and the advisory team to unlock value by capitalizing on Loehmann's exceptional brand, legacy, and leadership,” Cripe said.

The Loehmann's advisory board will work with the management team during its relaunch as an online retailer.

"Jeffrey's experience in ecommerce and developing brand identities online will be extremely helpful to our team. His understanding of the online potential fits with our passion for building upon the Loehmann's heritage," stated Andrew L. Sole, Managing Member of Esopus Creek Advisors, which owns the Loehmann's name.

Cripe joined Christie's in February 2013 to help launch its e-commerce business, led by former founding members of Gilt Group. Since then, Christie’s e-commerce has become a global leader in the online sales of high-value fine art, design, and luxury goods.

Prior to Christie’s, Cripe worked at Birchbox. Founded in 2010, Birchbox pioneered the ecommerce subscription business model, recognizing an opportunity to deliver deluxe beauty and grooming samples monthly to men and women.

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Gap, Ellen team up for girls’ line

BY CSA STAFF

Gap Inc. is teaming up with popular TV host Ellen DeGeneres and her lifestyle brand ED on a unique fashion range that is designed to empower girls.

The new collection, GapKids x ED, will be an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things, the company says. The collection will be available for purchase starting Aug. 17 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

"We know our customers love Ellen as much as we do," said Jeff Kirwan, Gap global president. "And we couldn't be more pleased to be partnering with her on our GapKids x ED collection. We look forward to launching the collection in time for back to school as it enables us to champion girls in a way that continues to be true to our brand's heritage, which has long stood for supporting youth in a way that unleashes their potential."

"I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it's math, science, sports, the arts," said DeGeneres. "Following my passion allowed me to be exactly who I am today– a talk show host with a vibrant side business as a party mime."

Gap Inc. has 1,700 company-operated and franchise retail locations around the world.

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Kay Jewelers gets social for Mother’s Day

BY CSA STAFF

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.

"As our product is, by nature, very visual, the Pinterest and Instagram platforms are a great fit and provide a unique opportunity to not only highlight our brands and exclusive collections, but further engage guests as well," said Kimberly Kanary, VP of public relations and social media, Kay Jewelers. "This launch expands upon our already popular social channels and we look forward to introducing some exciting content on these platforms in the near future."

Guests can visit Kay Jewelers on Pinterest at www.pinterest.com/kayjewelers, where they can engage with a variety of boards featuring an array of pinable jewels including engagement rings, a "Best Mom Ever" gift guide for Mother's Day as well as Jane Seymour's favorite picks for mom from the Open Hearts by Jane Seymour collection.

Those visiting Kay Jewelers on Instagram, at www.instagram.com/kayjewelers, will discover photos of the hottest trends, classic styles and latest products from the most fashionable jewelry brands, all captured in a way that will keep guests wanting more.

Kay Jewelers will also host the "Best Mom Ever Pin-To-Win Mother's Day Sweepstakes" now through May 10. Guests will be encouraged to find inspiration from the Kay "Best Mom Ever" Pinterest Board, follow Kay Jewelers, and pin their favorite Mother's Day gifts to their own board using the hashtag, #BestMomEverSweeps. To enter for a chance to win, guests can visit www.KayBestMomEver.com to complete the entry form and share the URL of their Pinterest board on or before May 10.

Guests also have the opportunity to receive additional entries by sharing the sweepstakes on Facebook or Twitter and encouraging their friends to enter. They will receive an additional entry for each friend that enters through their link (up to 25).

One grand prize winner will receive a $1,000 Kay Jewelers shopping spree (in the form of a gift card), along with a round trip limo ride to their local Kay Jewelers store and a bouquet of flowers. Five first prize winners will receive a diamond white gold necklace.

Kay Jewelers is operated by Signet Jewelers Limited, the largest specialty retail jeweler in the US, UK and Canada. Signet Jewelers operates Kay Jewelers among its approximately 3,600 stores.

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