OPERATIONS

Christine Krisko Advances to Marketing Communications Manager of Bostik’s Construction & Distribution Division

BY CSA STAFF

Bostik Inc.’s Construction & Distribution (C&D) Division has promoted Christine Krisko to marketing communications manager.

Krisko joined Bostik in 1998 as a customer service representative, after serving four years as a sales & account coordinator for Franklin Advertising Associates in Newton, Mass. In mid-2000, Krisko advanced to marketing coordinator for Bostik C&D’s flooring installation and maintenance systems, and less than a year later assumed additional responsibilities as advertising & promotions manager for Bostik’s flooring products.

Krisko now adds marketing-communications oversight for construction sealants and adhesives to her longstanding flooring solutions marketing-management responsibilities.

Reporting directly to McNamara, Krisko currently is working toward a Master’s degree in communications management from Simmons College. Krisko holds a Bachelor of Science degree in business communications from Framingham State College and an Associate degree in communications from Massachusetts Bay Community College.

“As our marketing communications manager, Crissy is responsible for providing programs and executional expertise to enact new marketing plans and services,” said Robert McNamara, director of sales & marketing for the Bostik C&D Division. “She teams with marketing management, product marketing and other team members to understand objectives and goals, and to recommend, deliver and verify lead generation, lead development and awareness campaigns, including direct marketing, print advertising, Web content and promotions, tradeshow materials and literature/collateral/sales support materials.”

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Bloggers view Whole Foods, Home Depot as most sustainable retailers

BY CSA STAFF

WESTLAKE VILLAGE, Calif. Based on analysis of 40 million blog posts collected during the past six months, Whole Foods received the highest levels of volume and positive mentions regarding environmental sustainability among retail brands, according to the recently released J.D. Power and Associates 2008 Environmental Sustainability Report.

Home Depot received the second highest percentage of positive mentions following Whole Foods. Home Depot, along with Amazon and Target, fall within in the contender category. Wal-Mart, which initiated the big move in the retail space with a commitment to “go green”, generated the second-highest amount of total volume of mentions, but had lower-than-average positive sentiment, placing the brand in the emerging quadrant. However, when viewed against the total discussion of Wal-Mart in general, sustainability discussions represented just 2% of its total volume of blog discussions.

“Although Whole Foods surpassed other retail brands in terms of the volume of positive mentions it received from bloggers, each of the eight retailers included in the report received similarly high proportions of positive or neutral mentions in sustainability discussions taking place in the blogosphere,” said Janet Eden-Harris, vp of the Web Intelligence Division at J.D. Power and Associates. “The good news for retailers is that they are being recognized by consumers for their environmentally friendly actions.”

Among other major retail brands, Safeway and Costco generated more than 1% of total sustainability discussions, but had lower-than-average volume and a lower-than-average proportion of positive sentiment when compared to other brands in the industry, placing them in the challenged quadrant. No other retailer was discussed in significant volume relative to sustainability.

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Organic Trade Association names new director

BY CSA STAFF

GREENFIELD, Mass. The Organic Trade Association has appointed Christine Bushway as its new executive director.

“I am very excited to be serving as the new executive director of the Organic Trade Association and am looking forward to working hard at continuing to strengthen the integrity of organic while enhancing the business climate for those companies meeting the increasing demand for organic,” said Bushway.

Bushway has held leadership positions including agricultural trade association ceo, chief Washington lobbyist representing the egg industry, and served as spokesperson on television, radio and in print on issues ranging from nutrition to food contamination and production.

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