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Christmas Day retail visits up 27% year over year

BY Katherine Boccaccio

New York City — A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.

Other report key findings include:

• The top 5 most visited sites on Christmas Day 2012 were: Amazon, Walmart, Target, BestBuy and Macy’s;
• Apple iTunes visits increased 193% and Apple.com visits increased 155% on Christmas Day 2012 vs. Christmas Eve 2012 as the top product search terms sending traffic to the Apple.com site was iPod Nano, iPad Mini and iPad 4;
• Amazon.com visits increased 24% on Christmas Day 2012 vs. Christmas Eve 2012 as the top product search terms sending traffic to the site was Amazon Kindle, Kindle Fire and Kindle.
• Gift card searches increased 6% in 2012 vs. 2011 and the top gift cards searches this past week were for Visa, iTunes and Amazon.

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A.Huo says:
Jan-31-2013 05:30 am

Online shopping has made things easy for everyone.They can buy gift and things easily and quickly. There are many people who have the problem of knee pain.There are certain exercises which helps to reduce this knee pain.Pain can also be avoided by these exercises as they strengthen the knees.Read more about it from the given link.

A.Huo says:
Jan-31-2013 05:30 am

Online shopping has made things easy for everyone.They can buy gift and things easily and quickly. There are many people who have the problem of knee pain.There are certain exercises which helps to reduce this knee pain.Pain can also be avoided by these exercises as they strengthen the knees.Read more about it from the given link.

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Report: Online sales jump 22.4% on Christmas Day

BY Marianne Wilson

New York City — Online sales rose 22.4% on Christmas Day, according to IBM Digital Analytics Benchmark, which tracks more than 1 million e-commerce transactions a day from 500 U.S. retailers.

The increase was higher than the 16.4% increase in 2011, and provided one bright spot in what has proven so far to be a lackluster holiday shopping season.

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NicoleScott says:
Mar-14-2013 09:59 am

This data shows that the number of shoppers during Christmas season is greatly increasing every year. Thus, this is beneficial to both small and big retailers. - Kale Flagg

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Dr Pepper’s “/1” campaign celebrates individualism

BY CSA STAFF

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

Being called “/1” or “one of one,” the commercials aim to show what makes Dr Pepper fans unique, moving away from viewing a fan as one of a billion and showcasing a fan as one of one instead. The idea of celebrating individuality is not a new one for the oldest soft drink manufacturer still in production in the United States. Its iconic “I’m a Pepper” jingle paved the way for its more recent “One of a Kind” campaign, both of which laud originality and individuality.

Each spot in the “/1” campaign will follow an individual and reveal, through a series of descending statistics, why he or she is truly one of a kind. Some of the individuals will include Justin “Nordic Thunder” Howard, the 2011 U.S. Air Guitar champion and YouTube sensation known for his dynamic personality and performance style; Mikaela Mayer, professional model turned Olympic female boxing hopeful; Misty Copeland, Boys & Girls Club alumna and soloist for the prestigious American Ballet Theatre; Jen Mayfield, suburban mom of five by day, roller derby queen by night; and Armando Cristian Perez—an American rapper, songwriter, actor and record producer, known better by his stage name, Pitbull.

“Now, in an age of YouTube stars, Tumblr and Twitter, people more than ever are putting their individuality out into the world,” said Leslie Vesper, director of marketing for Dr Pepper. “That’s why the ‘/1’ campaign features real people with real stories that make them like no one else — in hopes to inspire more people to live their one-of-a-kind lives, a sentiment that Dr Pepper has shared since its beginning.”

The first two “/1” spots will debut on January 1 and feature Mikaela Mayer and Jen Mayfield. Dr Pepper will release a 60-second montage ad that celebrates the “one of a kindness” in all of us to run during the Discover BCS National Championship Game on January 7, nationally televised on ESPN.

Created by Deutsch LA, the campaign will be supported by an integrated marketing campaign that includes national television and online media.

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