OPERATIONS

Chute Gerdeman names Brian Shafley as CEO, expands exec team

BY Marianne Wilson

Columbus, Ohio — Chute Gerdeman, a global design consultancy, announced an expanded executive team, including the appointment of Brian Shafley as CEO.

“We are in one of the most productive and innovative periods of Chute Gerdeman’s 25-year history,” said Chute Gerdeman Co-chairman Denny Gerdeman. “With these promotions, we have assembled a highly-talented leadership team that is building on the exciting opportunities at hand.”

As CEO, Brian Shafley will lead Chute Gerdeman’s executive team and guide the company’s evolution. Shafley is a 23-year Chute Gerdeman veteran and has been president and chief creative officer for the past nine years.

In addition to Shafley, chief marketing officer George Nauman and executive VP account management and COO Wendy Johnson will continue to serve on the executive team. Joining them are:

Jim Crawford, Chute Gerdeman’s chief experience officer, who will serve key client relationships with his expertise in customer experience technology and retail strategy. Crawford came to Chute Gerdeman last year from Taberna Retail, where he served as principal and founder. Prior to Taberna Retail, he worked as a retail analyst at Forrester Research and Retail Forward.

Jay Highland, who has been promoted to chief creative officer, will bring a strategic perspective to all CG creative efforts, providing account leadership and creative oversight.

Gary Yoko, who joins the leadership team as executive VP development. Yoko comes to Chute Gerdeman from HMSHost, where he was senior director of design.

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FINANCE

Wet Seal chairperson to step down; chain lowers Q2 forecast

BY Marianne Wilson

Foothill Ranch, Calif. — Wet Seal Chairperson Lynda Davey is resigning from her post, effective Oct. 1. The announcement of her resignation comes on the heels of the departure of the troubled teen retailer’s CEO. Davey will be replaced by Adam Rothstein.

The company also lowered its second-quarter forecast. Wet Seal now foresees a second-quarter adjusted loss of 15 cents per share. Its prior outlook was for an adjusted loss between 9 cents and 12 cents per share. Revenue totaled $121.2 million. Analysts polled by FactSet expected a loss of 10 cents per share on revenue of $124.3 million.

Wet Seal also announced a private placement in which it expects gross proceeds of approximately $18.5 million. In addition, it plans a rights offering between $25 million and $30 million.

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SUPPLY CHAIN

Patagonia receives GTNexus supply chain award

BY Dan Berthiaume

Ventura, Calif. – Outdoor apparel retailer Patagonia has been awarded the Supply Chain Innovation Award from supply chain management technology provider GT Nexus for continued efforts in creating a responsible supply chain. The Supply Chain Innovation Award recognizes Patagonia’s commitment to partnering with its suppliers as it improves supply chain processes.

Patagonia uses the GT Nexus AppXpress platform for document management, social and environmental compliance, and quality control audit. Patagonia’s program is built around a four-fold supplier certification process to ensure quality and responsibility. The program focuses on production capabilities, quality processes, social responsibility, and environmental responsibility.

"Every business decision we make hinges on our drive to become more socially and environmentally responsible," said Doug Freeman, COO of Patagonia. "’Walking the talk’ means building deep, collaborative partnerships with our suppliers to continually seek improvement in working conditions and reducing environmental impact."

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