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CiCi’s Pizza selects strategy partner to add 500 restaurants over 8-10 years

BY Katherine Boccaccio

Coppell, Texas — CiCi’s Pizza said Tuesday it has partnered with strategic site modeling company Birchwood Resultants to add another 500 restaurants in the next eight to 10 years.

Birchwood Resultants has already begun developing CiCi’s new site model after conducting more than 22,000 guest surveys at 98 restaurants in 26 states, as well as site surveys to assess signage, co-tenants, site visibility and traffic patterns. The site model will also include competitive analysis and recessionary metrics. The model is in development now for full launch in January 2012.

"CiCi’s partnered with Birchwood Resultants to maximize our growth potential with a robust and easily updated site model that will help current and future CiCi’s franchise partners succeed," said CiCi’s Pizza chief development officer Bill Spae.

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IBM: Cyber Monday online spending surges 33%

BY Marianne Wilson

New York City — Online sales on Cyber Monday were up 33% over 2010, with shopping peaks occurring at 2:05 p.m. EST, according to IBM’s fourth annual Cyber Monday Benchmark study. The average ticket increased 2.6% to $198.26, compared with $193.24 last year.

Among other key Cyber Monday Benchmark findings:

  • Nearly 11% (10.8%) of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010.
  • When comparing Cyber Monday 2011 to Black Friday 2011, online sales were up 29.3% on Monday versus Friday.
  • On Cyber Monday mobile traffic averaged 10.8%, compared with 14.3% on Black Friday.
  • Consumer sales on mobile devices reached 6.6% vs. 9.8% on Black Friday.
  • Shoppers referred from social networks generated 0.56% of all online sales on Cyber Monday versus 0.53% on Black Friday. Similar to Black Friday, Facebook led the pack, accounting for 86% of all social media traffic.

"Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals," said John Squire, chief strategy officer, IBM Smarter Commerce. "Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”

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IBM: Cyber Monday off to strong start

BY Marianne Wilson

New York City — Online sales on Cyber Monday were up mid-afternoon by 15% from a year ago, according to IBM Benchmark.

In other mid-afternoon results, IBM reported:

  • The number of consumers using a mobile device to visit a retailer’s site is 12.4%.
  • The number of consumers using their mobile device to make a purchase is at 7.37%; and
  • iPhone continues to lead all mobile device traffic at 4.88%, followed by Android at 3.9% and iPad at 3.26%.

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