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Circuit City Premiers New Concept

BY CSA STAFF

New York, Circuit City has opened a new format, The City, in the Midtown section of Manhattan, according to a report by TWICE. The 20,000-sq.-ft. store is located directly adjacent to an existing Best Buy location.

The new store offers a tightly edited assortment, new fixturing, enhanced customer service and a more interactive shopping experience. The format also “makes it easy for consumers to pick up their online purchases.

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Dillard’s debuts female activewear dept.

BY CSA STAFF

LITTLE ROCK, Ark. Dillard’s announced today the launch of its new female-oriented activewear department.

Dillard’s new Tranquility department features yoga-inspired multipurpose activewear supporting the multi-faceted, busy lifestyle of the female Dillards customer, the company reported. 

According to the company, the Tranquility department is designed for the busy woman, who may not have the time to change clothes after going to exercise. The clothes are meant to be functional at the gym, but fashionable enough to be worn throughout the day, Dillard’s announced.

Dillards president Alex Dillard stated, The launch of Tranquility is a perfect example of how we are responding to the changing needs of our customer with fashions supportive of her active lifestyle and reflective of her contemporary attitude. 

Tranquility features six active apparel lines is currently found in 25 Dillards locations. Selections from Tranquility are also available online at www.dillards.com. The company expects to expand the department to 100 stores for the upcoming spring 2008 season and into additional locations for fall 2008.

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‘Heroes’ star to represent Dooney & Bourke

BY CSA STAFF

NEW YORK “Heroes” star Hayden Pannettiere will represent the Dooney & Bourke this December as the brand’s guest designer for the company’s national ad campaign, Dooney & Bourke announced last week. As part of the collaboration, Dooney & Bourke is introducing The Hayden Bag, which is targeted toward the young consumer.

Using Panettiere ideas, designer Peter Dooney created the limited edition Hayden Bag, which retails for $500, the company reported.

The collections featured in the Hayden advertising campaign are scheduled to hit Dooney & Bourke retail boutiques by the end of the year. They will also be available at department stores such as Bloomingdale’s, Lord & Taylor, Macy’s, and Nordstrom and online at www.dooney.com.

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