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Cirrus introduces SpongeBob earplugs

BY CSA STAFF

Cirrus Healthcare has introduced a new line of earplugs featuring SpongeBob SquarePants. According to the company, these earplugs, which can be used for swimming, showering, or noise reduction, are made with soft silicone and are the only ones of their kind to use ACTIValoe.

SpongeBob SquarePants earplugs come in packs of three and six printed reusable pairs in a waterproof carry case, with an SRP of $5.49. Suitable for all ages, they are available in CVS and other selected retailers from July onwards.

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Target.com falls just shy of ‘superior’ on customer satisfaction list

BY CSA STAFF

ANN ARBOR, Mich. — Though 79 is just one point shy of what ForeSee considers a superior score on its annual top 100 online retailers for customer satisfaction list, Target should still be concerned as it was three points behind rival Walmart, and three points does make a difference.

With the lowest score on the list being 69 and the highest being 89, achieved by Amazon.com, most retailers on the list had a score in the 70s, while 36 on the list earned the distinction of scoring 80 or higher. The scores are based on a 100-point scale.

“We’re measuring the biggest players in the game, and they just keep getting better and better. Because customer satisfaction, as we measure it, is predictive, that’s a good sign not only for the consumer experience, but for the bottom line of internet retailers as well,” said study author Larry Freed, president and CEO of ForeSee. “If there’s a negative spin to these positive trends, it is that this puts even more pressure on all other e-retailers to keep up or catch up.”

Target.com’s score of 79 was one-point better than what it achieved in 2011. Though small, the increase is significant considering how much flack Target got over the issues surrounding the launch of its Missoni line. Last fall, the retailer failed to anticipate demand for the product, and many online orders ended up delayed or canceled.

Meanwhile, Walmart.com’s score jumped from 79 to 82, showing that the company’s investments in online and social media are paying off.

However, no online retailer seems to come close to Amazon.com, which climbed three points to 89 to top the list, and is four points higher than the second highest scoring websites, Apple.com (85) and QVC.com (85).

“Amazon continues to set the standard for e-retailers. The truth is that every consumer who has visited Amazon knowingly or unknowingly benchmarks all other experiences against it, and why wouldn’t they? They do everything and they do it well,” said Freed.

Measuring customer satisfication is subjective, so to achieve its list, ForeSee uses individual satisfaction scores for the top 100 e-retailers by revenue as measured by Internet Retailer, quantifies the likely future behaviors of website visitors, including their likelihood to purchase online or offline and proxies for loyalty such as likelihood to return to the site or recommend. When compared to dissatisfied customers, highly satisfied website visitors—those who score their experience 80 or higher—report being 72% more likely to purchase from that retailer’s website and 56% more likely to make the purchase through another channel.

“Highly satisfied website visitors are nearly 70% more likely to recommend the website to others than dissatisfied customers. In the modern world of Facebook, Twitter, and other social media, it is even more imperative to provide the best experience possible to your customers because any experience has huge potential to be amplified, for better or for worse,” said Freed.

To view the complete list, click here.

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Aritzia selects supply chain execution solutions from RedPrairie

BY Marianne Wilson

Atlanta — Women’s fashion retailer Aritzia has chosen to roll out RedPrairie Corp.’s supply chain execution solutions in its 80,000-sq.-ft. distribution center in Vancouver, British Columbia.

Aritzia plans to deploy RedPrairie Warehouse Management, Workforce Management, Web Visibility, Slotting and Parcel solutions in its Vancouver facility to increase supply chain efficiencies, better manage inventory, and enhance order visibility and tracking. The scalable solutions will support the retailer’s double-digit growth and enable it to offer a buy anywhere, fulfill anywhere business model to its customers, RedPrairie said.

“We realized that we needed a proven enterprise solution with robust functionality to support the growth of our business and continue to deliver our high standard of customer service," said Rob Haynes, VP supply chain for Aritzia, which operates 50 stores across the United States and Canada. “To select a provider, we conducted an extensive search evaluating several solutions. We felt the team at RedPrairie was the best fit for us culturally. Additionally, their extensive industry experience combined with the scalable, multichannel capabilities of their solutions made them the right choice."

RedPrairie’s scalable solutions will support the retailers double-digit growth and enable it to offer a buy anywhere, fulfill anywhere business model to its customers.

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