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Citigroup research: Holiday digital sales to grow at least 20%

BY Katherine Boccaccio

New York — Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

Surprisingly, however, Citi found that mobile shopping will likely have a limited impact on sales. That’s partly because while sales made through smartphones are expected to surge to $31 billion in 2016 from an estimated $10 billion this year, the figures only account for 7% of total online sales in 2016, up from an estimated 3% of e-commerce this year, according to Forrester Research data.

In comparison, U.S. online-retail sales are expected to surge to $327 billion by 2016 from more than $200 billion last year, with e-commerce accounting for 9% of total retail industry demand in 2016, up from 7% last year, Forrester found.

Sales through social networks also will have a limited direct-sales impact. While they are expected to surge by 93% each year, the amount is expected to come to $14 billion in 2015 from $1 billion last year.

Sales generated from Thanksgiving to Cyber Monday, or the Monday after the Thanksgiving holiday weekend, will continue to grow in importance this season, found the research. Promotional efforts will start well before Thanksgiving, and Thanksgiving Day itself will continue to emerge as a more important online-shopping day.

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M.Bhavish says:
Jan-24-2013 07:40 am

Inventure India is a management consulting firm has an unparalleled depth of knowledge and resources combined with functional and industry expertise for geographical reach. We help leaders make distinctive, lasting and substantial enhancement to the performance of their organizations. Joint venture consultants Franchise research reports Representative office in India Investment outside india

M.Bhavish says:
Jan-24-2013 07:40 am

Inventure India is a management consulting firm has an unparalleled depth of knowledge and resources combined with functional and industry expertise for geographical reach. We help leaders make distinctive, lasting and substantial enhancement to the performance of their organizations. Joint venture consultants Franchise research reports Representative office in India Investment outside india

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Former J&J chairman, CEO passes away

BY CSA STAFF

NEW BRUNSWICK, N.J. — Former Johnson & Johnson chairman and CEO James Burke passed away Sept. 28. He was 87 years old.

Burke, who served Johnson & Johnson for 37 years — 16 years as president and 13 years as chairman and CEO — helped the company experience noteworthy growth: The company’s sales grew more than threefold to $9 billion; net income increased nearly fivefold; its market capitalization nearly tripled; and it expanded its presence from 37 to 54 countries, all while focusing on meeting significant unmet needs of patients and the company] as a global, healthcare concern, Burke’s career will likely be best remembered for his steady leadership of the company during the Tylenol poisonings in 1982 and 1986."

Among his achievements, Burke also was awarded the Presidential Medal of Freedom in recognition of his corporate and civic leadership by President Bill Clinton in 2000.

For a chronology of Burke’s career, click here.

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Skechers scores with Montana deal

BY CSA STAFF

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

“In the world of professional football, there’s always a lot of madness, on and off the field,” said Montana. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”

“Joe’s an American legend representing a very American concept: relaxed casuals that look and feel good,” said Michael Greenberg, president of Skechers. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.”

Relaxed Fit from Skechers is Joe Montana’s second endorsement for the SKECHERS brand; the football legend previously had a two-year relationship with the Company, and was a part of Skechers’ first Super Bowl campaign in 2010.

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