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City Sports and Things Remembered deploy Global Bay’s iPad Kiosk

BY CSA STAFF

New York City — Global Bay Mobile Technologies, a provider of next-generation mobile retail software, announced that City Sports and Things Remembered are the first retailers to deploy the Global Bay iPad Kiosk solution, a module that leverages the Apple iPad into an in-store kiosk.

Built upon Global Bay’s mobile platform to synchronize and manage data, the kiosk product provides retailers with an entirely new in-store channel to deliver content to the customer in an Apple-intuitive, efficient and sophisticated way. This application approach provides a rich and responsive user interface that enhances a retailer’s brand image and the overall customer experience.

City Sports’ new concept store in Washington, D.C., is using the product to route customers to product related information such as the City Sports website, product and informational videos and news, and local specific content such as running clubs and other events.

“Global Bay’s Kiosk module is an extremely cost-effective option to enhance the City Sports customer experience that also happens to be a solution our customers already know how to use,” said Dylan Bruntil, director of information technology, City Sports. “From day one our customers can take advantage of this intuitive device and enjoy the benefits immediately.”

Things Remembered, which specializes in personalized gifts, is using the Global Bay technology in select stores to streamline a previously paper-based, in-store ordering process by offering customers an easy-to-use, interactive gift and personalization process on the iPad Kiosks.

“This innovative technology streamlines our order process and inspires our customers by prompting them with thousands of possible engraving messages,” said Amy Myers, VP creative services at Things Remembered. “This not only puts more personalization options at our customers’ fingertips, but also reduces their overall transaction time. Ultimately, it allows us to showcase what we do best — personalized, thoughtful gifts — using the technology today’s consumers enjoy and embrace.”

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IBM: December U.S. online sales up 12%

BY CSA STAFF

Armonk, N.Y. — The U.S. online retail sector delivered double-digit growth in December 2010 compared with the same period last year, according to analytics-based findings by IBM. Online sales were up 12%, with consumers pushing the average order value up from $171.06 to $190.42 for an increase of 11.3%.

IBM’s findings expand on the company’s earlier report that both Black Friday 2010 and Cyber Monday 2010 delivered strong double-digit growth over 2009. Delivered as part of Coremetrics, an IBM Co.’s third annual December Benchmark Report, the analysis of the online retail sector reveals that department stores and health and beauty retailers were both big winners, with online growth in both sectors far outpacing the online retail sector overall. Both sectors reported sales increases of approximately 23% in December 2010 compared with the year-ago period.

In other findings:

Jewelry retailers also reported a significant jump of 18.5% in sales.

Throughout December, 5.6% of all site visits were initiated from a mobile device, a 19% increase over November 2010. Further, 5.5% of all online retail sales came from mobile devices, a 7% increase over November 2010.

"Retailers did a tremendous job of enticing consumers to shop online with a variety of special promotions, guaranteed delivery dates, free or deeply discounted shipping, and up-to-date inventory information,” said John Squire, chief strategy officer, IBM Coremetrics. “Consumers have come to value the ease and convenience of shopping whenever and wherever they please, and are increasingly turning to online sites to research and purchase a variety of products.”

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BevMo! launches technology initiatives to support growth

BY CSA STAFF

Concord, Calif. — Beverages & More has launched a next-generation technology initiative based around NRF/ARTS (Association for Retail Technology Standards) standards coupled with cloud computing and high-performance technology and service providers that include NCR Corp., Verifone, Retail Anywhere, Trevarian, and Anametrix. The initiative (called “ItsMo!” internally) allows for rapid design, adoption and deployment of new technologies.

The specialty retailer, which operates 109 BevMo! stores in the western United States, is implementing the technologies to enhance the customer experience and provide management with a 360degree view of operations anywhere and anytime.

“Leveraging ARTS-compliant solutions is the cornerstone of our ItsMo! Plan as we address various business requirements, including point-of-sale, CRM, and enterprise data warehouse, analytics and payment processing needs,” said Bob Graham, VP/CIO information technology, BevMo!. “By taking the ARTS approach, we have significantly reduced the complexity of delivering solutions to our user community.”

Under the plan, BevMo! will use a combination of hardware, software and services from NCR to enhance point-of-sale operations. The new software includes the NCR Advanced Checkout Solution, which provides ARTS-compliant POSlog transaction data, advanced marketing support and enables a more productive checkout and back office experience. The NCR RealPos 80XRT POS controllers and workstations, including biometric cashier security, a touch-enabled DynaKey cashier display and bi-optic scanners will streamline front-end operations and speed checkout operations.

In addition, NCR’s two-sided thermal printers will provide the ability to print promotions on customer receipts. NCR’s professional services organization is providing consulting and integration services and hardware and software maintenance for new solutions as well as hardware maintenance for the legacy POS platforms.

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