CityTarget bigger threat with addition of Pret
CHICAGO — The first CityTarget in downtown Chicago won’t open until next summer and already the store is assured of healthy lunch and dinner time traffic thanks to the addition of a Pret A Manger restaurant.
For those who don’t speak French, Pret A Manger means “ready to eat,” and serves as a reference to the restaurant’s offering of such fresh and preservative free food as sandwiches, soups, salads and coffee. Regulars refer to the restaurant simply as Pret.
The announcement is a positive development for both companies. Target’s store receives some additional buzz courtesy of an emerging food service brand that aligns with the company trend right positioning that has the potential to drive a meaningful amount of foot traffic. For Pret, the CityTarget is an ideal venue because the brand is looking to make inroads in a new market, and the relationship with Target gives Pret, a relatively unknown brand in Chicago, some instant credibility. The first Pret location in Chicago opened roughly a year ago, and today there are only three locations in the city.
The company is primarily a U.K. phenomenon, which is where more than 200 of its 265 restaurants are located. Pret didn’t arrive in the U.S. until 2000 when it began opening stores in New York where today there are 29 locations. Washington D.C. is the company’s only other U.S. market, and there are only three restaurants there.
“We believe Pret A Manger will help us provide guests in downtown Chicago with the exceptional, complete shopping experience they have come to expect from Target,” said Annette Miller, Target’s SVP of grocery. “Our Chicago CityTarget guests can pop in for a fresh sandwich or salad during their regular visits to our store for groceries or apartment essentials.”
CityTarget is scheduled to open next July in the Sullivan Center, a historic building formerly home to the Carson Pirie Scott department store. Other CityTarget stores are slated to open next year in Seattle, San Francisco and Los Angeles. The stores are said to offer urban dwellers, commuters and tourists the convenience of one-stop shopping with an affordable grocery selection, everyday essentials, on-trend fashions and exclusive designer collections.
Weis recognized for firing up recycling
SUNBURY, Pa. — The Professional Recyclers of Pennsylvania recently recognized Weis Markets for its commitment to recycling and its innovative program to recycle waxed cardboard used to ship and store fresh vegetables and meats, the grocer announced Monday.
In 2010, Weis Markets teamed up with Envirolog to recycle its waxed cardboard and produce Envirolog fireplace logs, which are sold in Weis Markets stores. Typically, supermarkets send most of their waxed cardboard to landfills since it is difficult to recycle.
Today, all 163 Weis Markets stores participate in this recycling program.
“We are extremely proud of our store associates for making our company’s waxed cardboard recycling program a success,” stated Kevin Small, Weis Markets VP store development. “This program has helped us reduce our store waste and our reliance on landfills. It also represents our commitment to finding new ways to reduce our carbon footprint and to improve our sustainability practices.”
Asda customers show off real beauty
LONDON — Real customers from Walmart’s Asda division will be a part of Dove’s billboard advertising campaign.
Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda’s clothing division, provided the attire for the shoot.