REAL ESTATE

Claire’s makes Italy and Luxembourg debuts

BY Katherine Boccaccio

Chicago — Claire’s Stores announced Wednesday the recent opening of company-owned-and-operated Claire’s stores in Italy and Luxembourg, bringing the retailer’s European presence to 15 countries.

According to Claire’s European president Beatrice LaFon, the first Italian store was opened in the Milan Fiordaliso shopping centre, and the first Luxembourg store was opened in Esch Sur Alzette on Rue de l’Alzette.

During December, the company said it also plans to enter Indonesia on a franchise basis.

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News

Lane Bryant launches shopping technology and site optimization for iPad

BY Katherine Boccaccio

Columbus, Ohio — Lane Bryant said Wednesday it has unveiled enhancements to its online shopping experience with the shopping tool ‘Just For You.’ In addition, the brand has enhanced its mobile browsing capabilities to create a seamless shopping experience from an iPad mobile device.

“The introduction of these tools is just another way we continue to offer our guest a customized and enhanced shopping experience just for her,” said Liz Crystal, CMO.

Using an iPad device, the mobile optimized experience of the Lane Bryant e-commerce site utilizes mobile functionality creating an easier, seamless, user friendly shopping experience for the consumer. Current purchases via iPad mobile devices account for about 10% of the company’s e-commerce sales with the average shopper spending $15 more via iPad mobile device usage, as opposed to traditional online shopping.

The iPad mobile device’s optimization features all styles available with the ability to swipe across product images to see alternate views, pinch-zoom product detail images with an interface designed for touch to best utilize the screen.

Lane Bryant’s ‘Just For You’ technology provides each shopper with personalized product recommendations, utilizing information about her shape, preferences and style.

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OPERATIONS

Jones Group names chief people officer

BY Staff Writer

New York — The Jones Group Inc. announced Wednesday it has promoted Aida Tejero-DeColli to the newly created position of chief people officer, effective immediately.

Tejero-DeColli will continue to lead all efforts supporting human resources activities at Jones, including talent acquisition and management, training and development, and associate compensation, benefit and recognition programs.

Tejero-DeColli began her career with Jones Group in 1994 as director of human resources and most recently served as EVP human resources.

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