OPERATIONS

Clark’s Americas steps up online engagement

BY Dan Berthiaume

Newton, Mass. – Clark’s Americas Inc., a division of the global shoe brand with more than 300 stores in the U.S., is deploying the Yottaa Engagement Cloud to optimize user engagement and business performance on its U.S. e-commerce site. In fall 2013, the e-commerce team at the Americas division of Clarks sought a solution that could help scale and provide a consistent, engaging Web experience throughout the busy holiday shopping season and beyond.

The Clarks Americas team also wanted to reduce the time and resources necessary to maintain and improve its U.S. e-commerce site, while still hitting goals for increasing conversions, order value, and revenue. After deploying Yottaa Engagement Cloud, Clarks’ U.S. website has already shown improvement in key engagement metrics. Yottaa’s proprietary technology enables faster image rendering and prioritized content sequencing based on user context. As a result, Clarks Americas has seen a decrease in bounce rates and increase in pages per visit and visit duration, which have had an impact on conversion rates and order size.

The Yottaa Engagement Cloud is a SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and web sites. Yottaa’s proprietary context intelligence technology senses a user’s location, browser, device, Internet connectivity, and in-page interaction to sequence application content delivery and display. The anticipated result is enhanced performance and a more dynamic, personalized level of engagement.

“We wanted find a solution we could continue to leverage after the holidays for optimization and scale on a permanent basis,” said Rick Almeida, director of e-commerce at Clarks Americas.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Five Below Q4 tops estimates; 62 stores planned for current year

BY Marianne Wilson

Philadelphia — Five Below on Tuesday reported better-than-expected results for its fiscal fourth quarter, ended Feb.1. The tween/teen retailer also said it is on track to open 62 stores in 2014

The company posted net profits of $24.8 million, slightly higher than estimates of $24.6 million, up from $19.2 million in the year-ago period.

Sales jumped 22.1% to $212 million, beating analysts’ expectations for $207.78 million in sales. Same-store sales increased by 0.3%.

"Despite the adverse weather impact during the most important shopping weeks of the year, we are pleased to have ended the fourth quarter with improving trends," said Five Below CEO Thomas Vellios.

The company ended the quarter with 304 stores in 19 states, an increase of 25% from the year ago period.

Vellios sounded a positive note about 2014.

“Our new stores continue to generate strong performance and returns on investment. We have 62 openings planned this year across new markets like Houston and the state of Tennessee, as well as existing markets that allow for densification opportunities. We are focused on building a solid infrastructure with our investments in people, technology and distribution. This will position our company to execute at the highest levels while solidifying our foundation for the substantial growth that lies ahead.”

For the full fiscal year, Five Below’s net sales increased by 27.8% to $535.4 million from $418.8 million in fiscal 2012, which consisted of 53 weeks. Same-store sales increased by 4.0% on a 52-week basis.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Five Below sees improving trends in challenging fourth quarter

BY CSA STAFF

A severe winter may have affected sales results for many retailers, but Five Below saw improving trends as it weathered the fourth quarter.

Net sales increased by 22% to $212 million from $173.6 million in the prior-year quarter, which consisted of 14 weeks. Comparable-store sales increased by 0.3% on a 13-week basis.

The company ended the quarter with 304 stores in 19 states, an increase of 25% from the end of the prior-year quarter.

“Our first quarter of fiscal 2014 is underway and our stores are set for spring. We believe we are well positioned to continue to deliver excitement to our customers with the high quality, trend-right product and the exceptional values they expect from us," said co-founder and CEO Thomas Vellios. "We expect 2014 to be an exciting year for Five Below. Our new stores continue to generate strong performance and returns on investment. We have 62 openings planned this year across new markets like Houston and the state of Tennessee, as well as existing markets that allow for densification opportunities. We are focused on building a solid infrastructure with our investments in people, technology and distribution. This will position our company to execute at the highest levels while solidifying our foundation for the substantial growth that lies ahead. As importantly, it will ensure that we continue to fulfill our promise to our customers as we scale the business."

Looking ahead, the company expects net sales for the first quarter to be in the range of $120 million to $122 million based on opening 14 new stores and assuming a 3% to 4% increase in comparable store sales.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...