CNBC to air documentary on Mickey Drexler
New York — J. Crew CEO Milliard “Mickey” Drexler is the subject of a CNBC documentary that will premier Thursday, May 24 at 10 p.m., ET, with a re-air at 1 a.m., ET.
Entitled “J Crew & The Man Who Dressed America,” the hour-long program follows Drexler at work and at home, from his house in the Hamptons to a tour of the J. Crew store in Westfield Garden State Plaza, Paramus, N.J., to fabric mills in Italy. It highlights the legendary retailer’s intense involvement in the company on everything from the big picture (opening stores overseas) to such small details as the type of buttons that should be on a men’s shirt.
The show charts the upward trajectory of Drexer’s life and career, from his childhood in the Bronx (he grew up in a one-bedroom apartment) to his rise in retail, starting with Ann Taylor and moving on to Bloomingdale’s, Macy’s, and eventually Gap Inc.
As to Drexler’s success at J. Crew, the numbers tell the story: Since he took the helm as CEO in 2003, the company’s revenues have risen 170% to near $1.9 billion in 2011.
Carrefour’s incoming CEO to take helm early
Paris — The world’s second largest retailer behind Wal-Mart said Thursday that its leadership will change hands earlier than planned. France’s Carrefour said that current CEO Lars Olofsson had retired at a board meeting on Wednesday, and that incoming chief Georges Plassat will take over as chief executive immediately.
Plassat joined Carrefour last month as COO. He was supposed to make his CEO transition effective June 18. He will take charge of an aggressive turnaround effort intended to reverse years of underperformance.
Survey: E-mail, QR codes retailers’ preferred marketing tools
Washington, D.C. — With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.
When it comes to actual sales retailers are reporting, the survey found tablet and smartphone sales as a percent of retailers’ total web sales in 2011 were 3.2% and 1.5%, respectively.
“Retailers must continue to look for unique ways to elevate their brand in such a competitive market. Tablets and mobile devices offer the perfect answer, with opportunities to create specialized apps, drive web sales and create an engaging and convenient shopping experience,” said Shop.org executive director Vicki Cantrell. “Overall, we expect smartphone shopping adoption rates to stay low but fully believe tablet sales will continue to change how retailers garner the attention of new and current customers. With tablet usage marching towards true ubiquity, retailers will continue to plan ahead by examining their customers’ behaviors and shopping patterns.”
For retailers, search and email are still king. Eight in 10 retailers say search and email are the top two drivers of a company’s web traffic from either a smartphone or tablet. Additionally, retailers surveyed report that, on average, 20% of emails opened in a given campaign are opened on a mobile device.
Additionally, QR codes have become more standard elements of retailers’ mobile marketing efforts within their stores and in advertising. Three-quarters (75%) say they now offer customers the 2D technology and other barcode scanning options.
For companies with less than $10 million and more than $100 million in annual online sales, QR codes rank as the leading mobile marketing tool in terms of usage. Mid-size retailers rely more heavily on mobile email optimization, with QR codes coming in second.