Coach to partner with Studio Sofield for new store concept
Hong Kong — Coach announced that it has retained Studio Sofield, led by designer and president William Sofield, as creative advisor in the development of the company’s next generation retail concept.
The new concept will be unveiled in fall 2014, with the company’s 4,000-sq.-ft. flagship in Beverly Hills, Calif., followed by the Coach store at the Time Warner Center in New York City (5,335 sq. ft.).
Additionally, the company will open a new location in the Shinjuku district of Tokyo. The concept will be implemented by Coach in subsequent locations in 2015, to be announced at a later date.
"William and I share a genuine desire to create something different — different for Coach and unique in luxury. He has created some of my favorite stores," said Stuart Vevers, executive creative director, Coach. "As we continue on the path of transformation, I want our new store environment to organically trigger a significant change in the perception of our brand. A space that feels authentic to Coach, confident, modern and inviting, with honest construction and rich, warm materials."
Sofield recently completed Harry Winston’s flagship boutique in Shanghai, and London flagship store designs for Tom Ford and Belstaff. Studio Sofield’s collaboration with Coach represents the first of the firm’s new initiatives in retail conceptualization.
"Coach’s legacy finds dignity in the honest simplicity of form," said Sofield. "It’s grown alongside the city into an emblem of the sophisticated, yet playful refinement that embodies an authentic and timeless New York style. The concept that Stuart and I have devised instills notions of raw materiality and hand craftsmanship that converse [juxtaposed] with the balance and expression of structure. It will have an elegant thoughtfulness that is classic, but buoyant with a lightness of spirit."
Online retailer BaubleBar sets up shop in Nordstrom
New York — Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.
In-store displays in the shops will encourage customers to mix and match items to create a signature look, showcasing pre-curated style vignettes for inspiration. Additionally, BaubleBar will create fashion and how-to editorial content for Nordstrom.com with style tips teaching how to become an expert BaubleBar mixologist.
This is not BaubleBar’s first foray into the brick-and-mortar space. Founded in 2011, the company has previously tested various physical concepts, including a store in Manhattan.
In a statement, BaubleBar said: “Nordstrom and BaubleBar’s shared customer-first philosophies make for a natural partnership as both brands aim to deliver the best possible customer experience and are constantly evolving how to best serve customers.”
Uniqlo’s Manhattan flagship partners with Starbucks, Museum of Modern Art
New York — The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).
The first lineup of Uniqlo’s SPRZ NY product is comprised of about 200 items inspired by world-renowned artists Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness and Sarah Morris. The MoMA Special Edition items are based on works by these artists from the Museum’s collection and new designs made in collaboration with living artists.
The space has been designed with art in mind, with special corners for each artist and framed displays of T-shirts and other items.