Cold Stone Creamery to Open Test Stores in Target
Scottsdale, Ariz., Cold Stone Creamery inked a deal with Target Corp. to open four test stores inside the retailer this fall in locations yet to be determined, The Arizona Republic reported. The deal is a part of an effort for the ice cream chain to venture into new stores to boost sales. Cold Stone Creamery plans to open 25 non-traditional sites this year, including inside Phoenix Sky Harbor International Airport, HersheyPark in Hershey, Pa., and other potential targets like resorts, universities and military bases, the publication reported.
Report: Consumers to Increase On-Line Purchases
New York City, Anew report by eMarketer entitled “U.S. Retail E-Commerce” revealed that U.S. consumers would increase their spending at on-line retail stores from $877 per consumer in 2005 to $1,512 per consumer by 2009, an increase of more than 50%. The report also revealed that even though the average annual growth rate of retail e-commerce sales will slow from the 26% seen between 2001 and 2005, it would remain strong at 18.6% from 2006 to 2009. “On-line shoppers, who have faster on-line connections and more Internet experience, are venturing beyond the safe-purchase categories of books, videos and toys that marked the first e-commerce success stories,” said eMarketer senior analyst Jeffrey Grau, in a statement.
FreshDirect Expands Delivery Areas
Long Island City, N.Y., On-line fresh-food delivery service FreshDirect said it plans to extend its delivery area to parts of Douglaston, Little Neck and Great Neck, N.Y. The service also recently began expanding its service in Northern New Jersey. In addition, FreshDirect is gearing up to serve the Hamptons in Long Island, N.Y., for its second summer.