OPERATIONS

Collective Brands names head of Keds division

BY Staff Writer

Lexington, Mass. — Collective Brands Performance + Lifestyle Group announced on Tuesday the appointment of Rick Blackshaw as president of the Keds brand, effective immediately.

Blackshaw, who most recently served as VP and general manager for the Chuck Taylor All Star Division of Converse, succeeds Kristin Kohler Burrows, who left to pursue other opportunities.

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Town Shoes selects PeopleAnswers for HR solution

BY Katherine Boccaccio

Dallas — HR solution-provider PeopleAnswers and Canada-based Town Shoes, which sells under Town Shoes and The Shoe Co., announced Tuesday that Town Shoes will use the PeopleAnswers pre-employment and employee selection solution in its 124 stores across Canada.

“As a growing retailer in a very competitive industry, it’s critical to have a standard – and efficient – hiring process across all of our stores to improve the quality of our hires and maintain our unique store brands,” said Yvonne Faulkner, VP sales and operations, Town Shoes.

Town Shoes will use the PeopleAnswers assessment test to prescreen and hire manager and associate job candidates who share many of the same behavioral traits with its current strong performers. With candidates taking the assessment test, Town Shoes expects to see higher employee retention and sales. Hiring managers will also use PeopleAnswers as a guide for interview content and employee development.

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Retail Social Juice Index adds 70 brands

BY Staff Writer

Albany, N.Y. — Social media marketing agency Media Logic said Tuesday that 70 new brands have been added to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700.

The additions, including eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to Media Logic.

The Retail Social Juice Index measures social engagement of brands across Facebook and Twitter. Media Logic assigns a weighted value to individual interactions based on a proprietary formula, and then distills the data into a single useful number, providing daily measurement of the effectiveness of the measured brands’ social promotion efforts.

“Retailers are using the Retail Social Juice Index to uncover, adopt and apply Facebook and Twitter best practices,” said Ron Ladouceur, Media Logic executive VP and creator of the Index. “But the Index is more than a simple tactical guidepost for retailers. By analyzing interaction among brands that consistently score in the 150-point range or higher, users of the Index gain insights that go much deeper; brands can gain insight into psychographics that drive social marketing and business models that appeal to social audiences.”

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