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Colorado artists and retailers team toward the Art of Fashion

BY CSA STAFF

The Promenade Shops at Centerra and the City of Loveland, Colo., are gearing up for a single September evening event that combines local artists, musicians and a one-night-only VIP shopping experience.

The Art of Fashion takes over The Promenade Shops at Centerra on Sept. 22 from 5 p.m. to 10 p.m., and offers one-night-only shopping discounts, complimentary drinks, hors d’oeuvres, in-store events, door prizes, chair massages, makeovers, demonstrations and more.

Fifteen local artists will work on an original piece of artwork and live music will play as visitors shop specials offers throughout the center; Bent Fork the Grill will host a VIP lounge with complimentary hors d’oeuvres and $3 Italian Margaritas.

“We are very excited to be teaming up with such talented artists and the City of Loveland to offer this wonderful event to our customers,” said Tiffany Villavicencio, marketing coordinator at The Promenade Shops at Centerra.

The Promenade Shops at Centerra, located in Loveland at the northeast corner of I-25 and Highway 34, features over 70 stores and restaurants.

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Esprit wears out North American welcome

BY CSA STAFF

HONG KONG— On the heels of a 98% drop in its yearly earnings, Esprit Holdings said it is divesting its North American businesses and exiting three major European markets.

The company said it is actively looking for a partner willing to acquire its North American operations, which include 93 stores in the United States.

“We’ve currently engaged a private bank to assist us on exploring all options and all options are on the table,” said Ronald Van der Vis, Group CEO of Esprit Holdings "We’re looking at the possibility of licensing our North American operations and the third scenario, if we’re not successful in finding a partner, we’ll be closing them down."

Esprit also said is closing all its directly managed retail stores in Denmark, Sweden and Spain.

Esprit is now seeking to boost its presence outside of Europe, planning to invest more than US$2.3 billion on business operations and branding.

Espirit operates 800 directly managed retail stores worldwide and distributes its products via more than 14,000 wholesale locations internationally. The company also maintains licence partnerships with several companies around the world.

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Survey: Consumers seek better clarification of ‘green’ products

BY CSA STAFF

CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.

In their One Green Score for One Earth sustainability research white paper — the first in a series on sustainability that reveals the results of a quantitative consumer survey and qualitative point of view interviews among retailers and manufacturers — the companies found that shoppers may increase their sustainable product spending only if they could determine which products were "truly green." What’s more, customers also are perceptive of what makes a product sustainable.

Additional highlights of the survey include:

Among shoppers, the vast majority (8-in-10 or more) want a product sustainability score. Even the majority (55%) of those who are not committed to buying sustainably would welcome such a score;

Three-in-4 consumers said a numerical score would be most useful in communicating sustainability. Symbols and text were less popular, favored by just more than 25%;

While a single score would seem simple and clear, shoppers understand that sustainability is complex and are open to the idea of multiple scores to improve the quality of communication;

At least 3-in-4 consumers looked for an independent organization or group of experts across different areas of sustainability (without a profit motive) to create the score; and

More than half of shoppers prefer that sustainability information be displayed within the store: packaging, labels and signage.

"We know that consumer commitment to earth-friendly products is increasing," Ryan Partnership Chicago president Christine Nardi Diette said. "But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability."

Mambo Sprouts Marketing CEO Matthew Saline said, "While consumers remain focused on a product’s environmental impact (e.g., energy conservation and carbon footprint), increasingly social, eco-economy and other facets of corporate responsibility are being considered including Fair Trade, cruelty-free and locally sourced."

For more information, click here.

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