News

Columbia gone fishing

BY CSA STAFF

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga.

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

“Atlanta is an ideal market to launch our first-ever PFG store,” said Shawn Cox, Columbia’s SVP of retail. “People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun. PFG helps them enjoy those activities longer, whether on college campuses or along coastal waters. We are excited to welcome consumers from around the region to this great new location and to further promote the PFG lifestyle.”

The first store, an approximately 3,176-square-foot shop at the brand-new Avalon Shopping Center in Alpharetta, GA, opened on October 30th and features the best of PFG’s performance and lifestyle products. With a clean design, boutique feel and digital integration, including an interactive knot-tying station, the Columbia PFG store is aimed to entice accomplished and beginner anglers, along with their families and friends, according to the company.

PFG products are designed with fabrics, construction and industry-leading technologies for endurance in different types of weather. PFG footwear line features razor-siped outsoles and ventilated draining midsoles. In addition to apparel and footwear, the store also offers a full line of accessories distinctively reflecting the PFG lifestyle.

To help celebrate the launch, Columbia fishing athlete George Poveromo will visit the store on December 6. Poveromo is a nationally recognized saltwater angling authority. He is the executive producer and host of George Poveromo’s World of Saltwater Fishing on NBC Sports.

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MOBILITY

HGTV redesigns e-commerce site

BY Dan Berthiaume

New York — Home/lifestyle brand has redesigned its HGTV.com e-commerce site. The new site includes a curated photo library, revamped show and talent profile pages for the HGTV cable network, and a collection of content channels including content from HGTV television shows.

HGTV is allowing consumers to directly interact with its TV series and stars via social media.

Inspiration is even better when you can take it with you,” said Vikki Neil, senior VP and general manager of digital. “Since users can browse the HGTV Photo Library on any computer, tablet or smartphone, their personal favorites are just a tap or click away. It’s smart, easy and inspiring…anytime, anywhere.”

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News

IBM predicts record mobile holiday sales

BY CSA STAFF

IBM is forecasting a record holiday season heavily influenced by digital sales. IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.

The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%

Mobile browsing is the primary driver of online growth and will account for 48.2% of all online traffic over the 5-day period, an increase of 23% over last year. Mobile sales are also expected to rise 9.5%. Apple dominates mobile shopping over Android-based devices and will likely see a quadruple increase in sales, according to IBM.

Other predictions include:

Mobile Thanksgiving: For the first time ever, more than half of all online shopping traffic this Thanksgiving (53%) will come from a mobile device, an increase of 23% over last year.

Digital Coupons Pave the Way: IBM expects shoppers to make use of digital coupons, spending on average $123 per online order over the 5-day holiday period.

Less Spam is the Greatest Gift: A more personalized promotions will be rewarded with a 10% higher click-through rate for emails sent over the 5-day shopping period.

Smartphones, Smarter Tablets: Smartphones will continue to lead in mobile browsing, however, IBM predicts that tablets will account for twice as many mobile purchases thanks to the larger screen size.

Health and Beauty to lead Brick-and-Mortar: Health and Beauty products are expected to lead in-store sales with 4.2 percent and 4.7 percent growth in November and December, followed by women’s clothing at 2.61%.

These predictions are based on billions of online and in-store transactions analyzed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.

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