comScore and Google partner to offer ‘actionable’ audience metric
Reston, Va. — comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.
“We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement,” said Neal Mohan, Google’s VP of display advertising “To accomplish this, we’re investing in our own technologies as well as partnering with trusted industry leaders, like comScore. We look forward to working with them to give brand buyers and media sellers better access to real-time insights.”
Second AMZN author passes 1 million milestone
Helen Bryan has become the second author in the Amazon Publishing stable of writers to surpass 1 million copies in combined print, audio and Kindle editions.
Bryan, author of historical novels "War Brides" (2012) and "The Sisterhood" (2013), follows Amazon Publishing author Oliver Pötzsch over the 1 million threshold.
Bryan, who was born in Virginia and lives in England, originally published War Brides in the United Kingdom and later self-published the title via Kindle Direct Publishing (KDP), Amazon’s self-publishing platform. War Brides caught the eye of Amazon Publishing editor Terry Goodman, who acquired the book for AmazonEncore, Amazon Publishing’s first imprint, and this edition of the book soon became a number one Kindle best seller.
“From the moment I laid eyes on War Brides, I knew that Helen’s voice should be heard by as wide an audience as possible. Her engrossing stories and unique characters were bound to resonate with a broad spectrum of readers,” said Terry Goodman, editorial lead, Lake Union Publishing. “We’re thrilled to have been by Helen’s side as one million readers around the world discovered—and loved—her books.”
War Brides is the story of five young women who fight a personal battle against the Axis powers during World War II. The story is inspired by the true wartime stories of Bryan’s family and of the brave women who joined Churchill’s Special Operations Executive. The Sisterhood, Bryan’s second novel, was released by Amazon Publishing’s Lake Union imprint in April 2013. Set in a Spanish convent during the Inquisition, The Sisterhood spans centuries and chronicles a young woman’s quest to make a connection with her mysterious past. The Sisterhood also became a #1 best-selling Kindle book soon after its release.
“Learning that your books have sold a million copies is the stuff of authors’ dreams, so this was just sensational news. Knowing how many wonderfully written books are out there, I’m thrilled and a little awed that so many readers have chosen mine,” said Bryan.
The Amazon Publishing family consists of 15 imprints: 47North, AmazonCrossing, AmazonEncore, Amazon Publishing, Grand Harbor Press, Jet City Comics, Kindle Worlds, Lake Union, Little A, Montlake Romance, Skyscape, StoryFront, Thomas & Mercer, Two Lions and Waterfall Press.
Nestlé and L’Oréal part ways
L’Oréal is reportedly buying back 8% of its shares from Nestlé, loosening their long-standing alliance.
L’Oréal will buy 48.5 million of its own shares. Following the transaction, Nestlé’s stake in L’Oréal will be reduced from 29.4% to 23.29% of the share capital and the Bettencourt Meyers family’s stake in L’Oréal will increase from 30.6% to 33.31%.
The buyback will be refinanced partially through the disposal by L’Oréal to Nestlé of its 50% stake in Swiss dermatology pharmaceuticals company Galderma, dermatology-focused, Swiss-based joint venture between Nestlé and L’Oréal.
The transaction is expected to close by the end of the first semester in 2014.
“This transaction presents a very positive strategic move for L’Oréal, its employees and its shareholders, stated Jean-Paul Agon, chairman and CEO of L’Oréal. “L’Oréal will focus exclusively on its cosmetics business and its ‘beauty for all’ mission, its universalization strategy and its ambition to win 1 billion new customers.”
For Nestle, the acquisition of 50% of Galderma will enable it to form Nestlé Skin Health S.A., and thus pursue development in nutrition, health and wellness.
“Building on Nestlé’s historic strengths as a science based nutrition, health and wellness company, and through the recent creation of Nestlé Health Science S.A., the company has reinforced its strategic direction to offer nutritional solutions from food and beverage to scientific products for a healthier life,” said Nestlé chairman Peter Brabeck-Letmathe. “By creating Nestlé Skin Health S.A. and by leveraging Galderma’s current portfolio, formulations and innovative research, Nestlé will now be able to provide science-based solutions for skin conditions. We strive to have a portfolio of innovative products that meet the full spectrum of people’s skin health needs over the course of their lives and to provide a holistic approach to people’s health.”
The new Nestlé Skin Health entity will have a range of products for the skin, hair and nail, including self-medication drugs, such quasi-drugs as medicated soaps or sunscreens, therapeutic skin care products, nutraceuticals, prescription drugs and medical devices, Nestlé stated.