MARKETING/SOCIAL MEDIA

ComScore: Back-to-school boosts retail site traffic in September

BY Dan Berthiaume

Reston, Va. – The start of the annual school year drove U.S. consumer traffic at retail sites in September. According to comScore MediaMetrix data, retail computer software sites were the third-most-visited website category in September 2013 with about 64.3 million unique U.S. visitors, up 12% from 57.3 million the prior month.

In addition, flower/gift/greeting retail sites ranked seventh with 18.1 million unique U.S. visitors, up 9% from 16.7 million in August. Computer hardware retail sites ranked with about 67.2 million unique U.S. visitors, an 8% increase from 62 million the previous month.

Retail sites that ranked on the 50 most-visited sites among U.S. consumers during September included Amazon sites (No. 6 with 110.8 million unique U.S. visitors) and eBay (No. 13 with 69 million unique U.S. visitors).

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MARKETING/SOCIAL MEDIA

Photopon app lets consumers send personalized coupons

BY Dan Berthiaume

Hackettstown, N.J. – Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

Using the iPhone’s location services, Photopon presents a selection of deals from the nearest restaurants, bars, stores and venues. After choosing a deal, users can snap a photo, type in a message and then share the custom coupon through email, text messages, Facebook or Twitter. Recipients can redeem the coupon. Photopon offers deals from both individual businesses and coupon aggregators.

"Photopon is a clever way to invite people out, make plans or even joke around with friends," said Michael Gutkin, co-founder and CFO of Photopon, Inc. "There are plenty of deals out there, but Photopon provides the only coupons that are open to creativity and flair. This means that a Photopon referral can be relevant and unique in ways that normal digital deals or paper coupons cannot be."

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ShopRoxx chooses eWay platform for its 2014 e-mail strategy

BY Marianne Wilson

Southport, Conn. — ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWay Direct’s Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

"Email is a key source of traffic and conversions for us," said Steven Shrem, president of ShopRox, "We are looking forward to using eWay Direct’s rich data and streamlined email solutions to take our email initiatives to a new level. We pay high rent to be positioned in high-traffic areas, where thousands of people walk by and come into our stores. Now, email marketing will allow us to reach these customers and prospective customers with a broader range of products that fit their unique needs. It’s this vehicle for suggesting products and hot trends that will keep them engaged and excited about the brand."

Shrem sees the ability to engage customers with suggested products as key to ShopRoxx’s strategy, along with list segmentation and the concept of dynamic lists. "This will enable us to suggest and deliver to customers exactly the products they’re interested in, based on profile and behavioral data sets," said Shrem.

Website engagement is another reason ShopRoxx chose the solution.

"It’s about maximizing customer lifetime value by understanding how our customers interact with our merchandise," said Shrem. “The maximization is clear: Typical website abandonment campaigns generate sales per email six-to-10 times higher than those generated by standard email programs.”

The retailer is looking forward to featuring creative retention campaigns, advice on trends and the hottest fashions, and to engaging young women through mobile offers. "The platform will help us target messages effectively based on actions, and provide specific offers to our best customers or new prospects," said Shrem.

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