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ComScore: Smartphones and tablets driving digital traffic

BY Marianne Wilson

Reston, Va. — Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore. The report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” found that smartphones and tablets are driving nearly 7% of total U.S. digital traffic.

Key findings highlighted in the report include:

  • Today, half of the total U.S. mobile population uses mobile media. The mobile media user population (those who browse the mobile web, access applications, or download content) grew 19% in the past year to more than 116 million people at the end of August 2011.
  • iPads dominate among tablets in driving digital traffic. In August 2011, iPads delivered 97.2% of all tablet traffic in the United States. iPads have also begun to account for a higher share of Internet traffic than iPhones.
  • Nearly half of tablet owners made or completed a purchase on their tablet. Tablet owners exhibited significant use of their devices throughout the entire online shopping process – from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting.

In the past month, more than half of tablet owners looked up product or price information for a specific store (56%) and read customer ratings and reviews while on a tablet (54%).

Click here to download a complimentary copy of the report, Digital Omnivores.

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Report looks at CFOs and sustainability

BY Marianne Wilson

New York City — Although many CFOs have sustainability on their screens, some have yet to fully engage with the new risks – and opportunities – that the "sustainability imperative" presents, according to a survey conducted by Deloitte.

The study, “Sustainable Finance: The risks and opportunities that (some) CFOs are overlooking,” finds there is considerable opportunity for CFOs to shape their companies’ strategic responses to sustainability issues.

Among its key findings:

  • Many CFOs are engaged with sustainability issues as they relates to core finance activities like financial auditing and reporting, compliance, and risk management.
  • Only one-third of CFOs describe themselves as fully involved in sustainability strategy and governance; one-fifth plan to get more involved in the next two years.
  • Nearly half of the CFOs surveyed are planning capital investments that will support the implementation of sustainability initiatives.

The report proposes a number of specific questions that CFOs may want to ask themselves about their readiness to act as leaders in sustainable businesses – and offers corresponding actions for them to take. The report can be downloaded from www.deloitte.comdeloitte.com.

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Lighting Science Group upgrading Villa stores with LEDs

BY Marianne Wilson

Satellite Beach, Fla. — Lighting Science Group is performing an LED lighting upgrade for Villa, the Philadelphia-based urban-inspired apparel and footwear retailer. Villa estimates the lighting upgrade will pay for itself in one to two years, with energy and maintenance savings continuing to shave costs from its bottom line going forward.

The project kicked off at Villa’s store in Toledo, Ohio, where Lighting Science replaced traditional 75-watt PAR halogen bulbs with its 15 watt PAR LED bulbs. The LEDs are approximately 80% more efficient than the bulbs that they replace, Lighting Science said, and have approximately 50% more lumens (light output) than competing products on the market.

By switching to the LEDs, each upgraded Villa store will see a significant reduction in energy usage, in addition to saving money on maintenance and cooling costs, as the company’s bulbs have an expected lifespan of 50,000 hours and emit only trace amounts of heat unlike the halogen bulbs they replace.

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