MARKETING/SOCIAL MEDIA

Consumer confidence falls to 10 month low

BY Marianne Wilson

Ann Arbor, Mich. — Consumer confidence in October fell to a 10-month low, according to the Thomson Reuters/University of Michigan consumer sentiment index. Industry experts said the drop showed that even the reopening of the federal government was not enough to reassure nervous consumers.

The Thomson Reuters/University of Michigan final consumer sentiment index decreased to 73.2, the weakest this year, down from 77.5 in September.


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D.Scott says:
Jan-08-2014 02:16 pm

In the aftermath of increased
In the aftermath of increased social security taxes and decreased pay checks, the nation's consumer confidence has plummeted to its smallest level in over a year, according to a Conference Board report. If you need help paying for stuff, you can get a personal loan.See more at: https://personalmoneynetwork.com/

D.Scott says:
Jan-08-2014 02:16 pm

In the aftermath of increased social security taxes and decreased pay checks, the nation's consumer confidence has plummeted to its smallest level in over a year, according to a Conference Board report. If you need help paying for stuff, you can get a personal loan.See more at: https://personalmoneynetwork.com/

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MARKETING/SOCIAL MEDIA

Study: Mistake to have marketing control social media

BY Marianne Wilson

New York — Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.

Focus groups, the preferred method of consumer research, have become an overly sterilized method of gathering consumer opinions, according to the study, “Mastering Digital Feedback: How the best consumer companies use social media.” The report finds that media delivers a purer, truer window into consumer attitudes about products and brands and it is not being used effectively in that manner.

Other key findings of the study include:

  • Only three business functions actively monitor social dialogue: 76% of North American respondents’ marketing functions do so, followed by customer service (60% of respondents) and sales 53%);
  • In North America, only 28% of R&D and 21% of product manufacturing – functions that could greatly benefit from social listening — regularly view consumer social data.

For a related infographic, click here.


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W.Brown says:
Jan-23-2014 05:23 am

Very efficiently written
Very efficiently written information. It will be priceless to anybody who uses it, together with myself. Sustain the good work – for positive i will try extra posts.

W.Brown says:
Jan-23-2014 05:23 am

Very efficiently written information. It will be priceless to anybody who uses it, together with myself. Sustain the good work – for positive i will try extra posts.

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This Is retail: Life on the front lines

BY CSA STAFF

The retail industry couldn’t function if it weren’t for the efforts of store managers at the front lines of running the day-to-day business, executing corporate strategies, managing people and serving customers.

In the latest installment of its “This Is Retail,” initiative, the National Retail Federation spoke to eight store leaders from top retailers to showcase what it is like to be a manager. The managers featured have more than 170 years of experience and collectively manage more than 700 employees at some of the best know retail brands. Click here to read their stories.

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