MARKETING/SOCIAL MEDIA

Consumer confidence high — at least for the time being

BY Marianne Wilson

U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects.

The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low. Economists estimated the index would hit 94 in August.

However, Richard Curtin, chief economist for the University of Michigan's Surveys of Consumers, said backlash over Charlottesville and U.S. President Donald Trump's response could weigh on subsequent survey readings.

"The fallout is likely to reverse the improvement in economic expectations recorded across all political affiliations in early August," Curtin stated. "Moreover, the Charlottesville aftermath is more likely to weaken the economic expectations of Republicans, since prospects for Trump's economic policy agenda have diminished."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
C-SUITE

Sears Canada chairman to make bid for troubled chain

BY CSA STAFF

There's a new person running things at Sears Canada.

Brandon Stranzl, executive chairman of Sears Canada has been removed from his day-to-day responsibilities of running the company in order to work on a management bid for the retailer, the Globe & Mail reported. Sears COO Becky Penrice is now leading the chain's executive team.

The report cited an internal memo regarding Stranzl that said "in light of the approaching bid deadline and focus required to assemble all necessary components of a bid, the board thought it was best for Brandon to focus exclusively on putting the bid together and step away from day-to-day operations of Sears Canada."

The report said that Stranzi wants to keep Sears operating as a going concern.

In June, Sears filed for protection from its creditors and announced it would be restructuring under Canada's Companies' Creditors Arrangement Act.

Click here to read more.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
ECOMMERCE

Quick-service giant’s app adds more options for customers

BY Deena M. Amato-McCoy

Dunkin’ Brands is giving mobile customers another way to fulfill their caffeine fix.

In a bid to add more convenience to their “Order on the Go” service, the quick service giant is adding curbside delivery to its menu of order fulfillment options. Once customers place their order via their mobile app, they can pick up their order in-store, at drive-thru, or pull into a dedicated parking spot where an associate will deliver it to their car.

The idea was launched as a proof of concept among “a handful” of locations without drive thru windows in December. Early successes pushed the chain to expand the service nationally. By the end of August, franchisees company-wide will have the option to add the service, Paul Murray, director, digital innovation, Dunkin’ Brands said at the eTail East conference this week.

“We continue to push the envelope when it comes to taking the friction out of on-the-go orders,” Murray said.

“By enabling our customers to ‘build’ their own orders, we are increasing our margins and order accuracy successes,” he added. “We are also reducing the time and labor needed to make an order, and we can redirect those associates’ efforts to converting more customers at store-level — an effort that helps our franchisees drive their sales, as well.”

Order on the Go is one of many services integrated into Dunkin’s mobile app. What began as a tool to streamline the way customers pay for orders however, has become a vehicle that is driving loyalty, according to Murray.

By adding a CRM tool to the app, Dunkin’ stays abreast of customer preferences, and uses information to create targeted campaigns among specific customer segments or operating regions. “The app now does both: it streamlines checkout and is also a promotional engine,” Murray added.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...