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Consumer Electronics Association sees boost in technology confidence

BY CSA STAFF

ARLINGTON, Va. — Consumers are growing more confident in technology and plan on spending more in this area, according to the latest CEA Index released today by the Consumer Electronics Association. The CEA Index also showed that consumer confidence in the overall economy improved this month.

Consumers’ confidence to spend on technology reached its highest September level in the history of the CEA Index and its fifth highest level for any single-month period. The CEA Index of Consumer Technology Expectations (ICTE) rose 4.9 points this month, reaching 92.4. The ICTE, which measures consumer expectations about technology spending, is 10.5 points higher year-over-year and is at its highest level since December 2011.

“There were several key high-tech product announcements this month which served as an important catalyst for tech buying heading into the fourth quarter and the holiday shopping season,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “This month’s measure of sentiment is at levels typically only seen during the height of the holiday buying season, an indication that consumers are likely to buy and spend more on tech in the weeks ahead.”

Consumer sentiment toward the overall economy also rose in September. The CEA Index of Consumer Expectations (ICE) increased 3.5 points from August, reaching 172.2. The ICE, which measures consumer expectations about the broader economy, is nearly 15.4 points higher than this time last year.

“Despite rising gas prices, uncertainties overseas, domestic elections and the slow recovery of the U.S. economy, an improved stock market and an increase in housing prices has consumers feeling more confident about their financial future,” said DuBravac. “The wealth effects are real and will help consumers feel as if they are on firmer ground financially.”

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Kroger puts a face on breast cancer awareness

BY CSA STAFF

CINCINNATI — Kroger, in partnership with key suppliers, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October.

At the end of this year, Kroger will have donated more than $21 million to support breast cancer research, education and services since Giving Hope a Hand began in 2006.

As part of the company’s campaign to promote awareness, the retailer is featuring associates who are breast cancer survivors on marketing materials and custom packages of national and Kroger corporate brand products. These women share their survivor stories on the packaging of select items sold exclusively in Kroger’s family of stores.

"The Kroger family applauds the willingness of our associates to share their personal stories as breast cancer survivors," said David Dillon, Kroger’s chairman and CEO. "Their participation in this unique campaign inspires, educates and offers courage to our customers and other associates who are affected by this disease."

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NRF: Halloween spending to rise in 2012

BY Katherine Boccaccio

Washington, D.C. — Survey results released Tuesday by the National Retail Federation found that 71.5% of Americans will celebrate Halloween this year, up from 68.6% last year and the most in NRF’s 10-year survey history.

The consumer spending survey conducted by BIGinsight also found the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion.

“By the time Halloween rolls around each year, it’s safe to say Americans have already spent two months preparing for one of the fastest-growing and most widely loved holidays of the year,” said NRF president and CEO Matthew Shay.

When it comes to looking for Halloween costume ideas, consumers say their biggest source of inspiration is what they see in a retail store or costume shop. More than one-third (35.7%) will look for new ideas in a store and nearly one-quarter (23.7%) will turn to their friends and family. Social media will also play a role in choosing costumes: 15.2% will check out Facebook for inspiration and 7.1% will scour Pinterest, found the survey.

Online searches will also be popular with celebrants: 33.3% say they will get their inspiration online. Of those buying or making costumes, the average person will spend $28.65 on costumes this year, up slightly from $26.52 in 2011.

Overall, consumers will spend billions on Halloween costumes this year. Families with children who plan to dress up for the holiday will spend a total of $1.1 billion on their children’s costumes, up slightly from $1.0 billion last year. Not to be outdone by their children, adults will spend $1.4 billion on vampire, witch and zombie costumes, up from $1.2 billion in 2011. More pets will hit the town this Halloween as well: pet owners plan to shell out $370 million on pint-sized costumes, up from $310 million in 2011.

Of the people celebrating Halloween this year, more than half (51.4%) will decorate their home or yard, up from 49.5% last year, and 45.0% plan to dress in costume, also up from last year (43.9%.) More than one-third (36.2%) will throw or attend a party and 33.2% will take children trick-or-treating. Additionally, 15.1% will dress their pets in costume.

Despite record spending figures for this year’s Halloween holiday, 25.9% of respondents say the state of the economy will impact their Halloween plans. To compensate, 18.0% will make a costume instead of buying one and over one-third (36.1%) will buy less candy.

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duyentran607 says:
Apr-20-2013 10:55 pm

Online searches will also be popular with celebrants: 33.3% say they will get their inspiration online. Of those buying or making costumes, the average person will spend $28.65 on costumes this year, up slightly from $26.52 in 2011.ChatRandom

P.Lopez says:
Apr-10-2013 10:42 am

When it comes to looking for Halloween costume ideas, consumers say their biggest source of inspiration is what they see in a retail store or costume shop. chat random

P.Lopez says:
Apr-10-2013 10:42 am

When it comes to looking for Halloween costume ideas, consumers say their biggest source of inspiration is what they see in a retail store or costume shop. chat random

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