OPERATIONS

Consumer poll: 25% of Americans haven’t started holiday shopping yet

BY Katherine Boccaccio

Yonkers, N.Y. — The Consumer Reports Holiday Poll released Wednesday found that a quarter of adults in the United States had yet to begin their holiday shopping as of Dec. 19, compared with 17% last year.

Of those who haven’t started shopping yet, 54% cited lack of enough money as a reason, 41% still believe they have plenty of time, while 29% are in procrastination mode.

Heading into the final holiday shopping weekend, 60% of people are still scrambling to finish – when asked what gifts they’re most likely to give with time running out, 45% cited gift cards, 21% said cash, 9% said food, and 7% said wine or liquor. One in four who aren’t finished shopping will be hitting the stores on Christmas Eve.

In order to finish shopping in time, 44% of those surveyed said they will buy a gift even if it’s more than they wanted to spend, and a quarter of adults will get something that may not be a good deal just to be done with shopping.

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OPERATIONS

True Value names new VP marketing

BY Staff Writer

Chicago — True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.

In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.

Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.

Most recently, Fohl was CMO for Hancock Fabrics.

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News

AEO expands in the Middle East

BY CSA STAFF

PITTSBURGH — With the opening of stores in the new international markets of Morocco, Jordan and Egypt, as well as expansion plans in Saudi Arabia and Lebanon, American Eagle Outfitters is establishing quite a presence in the Middle East.

American Eagle Outfitters opened in Jordan on Nov. 30 in Taj Mall. Morocco’s store opened in Casablanca at Morocco Mall on Dec. 1. The Egypt store is located in Cairo’s City Stars Mall, and opened on Dec. 10. The company also opened its third store in Saudi Arabia, and has plans for a second store in Lebanon in early 2012. The leading lifestyle brand, with a fleet of more than 1,000 stores worldwide, currently operates in Egypt, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, and the UAE through its franchise partner, M.H. Alshaya.

“American Eagle Outfitters’ ongoing international expansion is evidence of the success and positive customer response, as well as the expertise of our valued partner, M.H. Alshaya,” said Simon Nankervis, VP global business development for American Eagle Outfitters Inc. “We are continuously delighted by consumers’ excitement and passion for the American Eagle Outfitters brand as we pursue our international expansion strategy around the globe. We look forward to announcing new stores and additional countries in the coming months.”

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