MARKETING/SOCIAL MEDIA

Consumers shift Cyber Monday shopping patterns

BY Dan Berthiaume

Westlake Village, Calif. – Consumers show unique online shopping patterns on Cyber Monday. According to figures released by integrated online marketing company ValueClick, while most online shopping activity occurs between 1 p.m. to 3 p.m. local time on a typical weekday, the heaviest volume shifts to 6:30 p.m. to 10 p.m. local time on Cyber Monday, peaking at 8 p.m.

In addition, online transaction volume is 5.5-times higher on Cyber Monday than on a typical weekday, and some retailers generate more than 10% of their fourth quarter revenue on that day. Other Cyber Monday findings include:

  • A small peak in mobile phone transactions occurs at lunchtime.
  • 43% of tablet transactions occur between 6:30 and 10 p.m.
  • Offline sales during Cyber Monday 2012 were 38% higher than the average holiday shopping day.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Survey: Convenience tops smartphone feature

BY Dan Berthiaume

Kirkland, Wash. — Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.

A new survey from WDS, a Xerox company, also shows that a physical retail store remains the most popular destination for purchasing a new smartphone. Sixty-seven percent of consumers treat it as their primary destination while only 19% of buyers older 60 would buy their device online.

Other notable findings include:

  • Buyers between 25-34 years old and those older than 60 are the most likely groups to research and evaluate smartphones before visiting a store.
  • More than a third of shoppers younger than 24 will walk into a store knowing the exact make and model of device they want to purchase.
  • The importance of device brand declines with age.
  • Sixty-one percent of consumers stated that having the latest product specifications was of little importance when choosing their smartphone.
  • Network coverage and service reliability is considered more important than network speed by all age groups.
  • Consumers older than 60 are the most price sensitive when it comes to choosing a price plan. They are also the least interested in network speeds.

“We’ve interviewed hundreds of consumers to help mobile operators better understand how their customers navigate their way through the complexity of choosing a smartphone,” said Tim Deluca-Smith, VP of marketing at WDS. “The study highlights some important buying behaviors that will help mobile operators deliver a better retail experience.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Zale narrows Q1 loss; sales up

BY Staff Writer

Irving, Texas — Zale Corp. narrowed its first-quarter loss slightly and reported its 12th consecutive quarterly sales increase.

Zale reported a net loss of $27. 3 million in the quarter ended Oct. 31, compared to $28.3 million, a year ago. The prior year included a gain of $1.9 million from a settlement.

First-quarter sales increased 1.4% to $363 million, in line with expectations.

Same-store sales rose 4.4%. Zales Jewelers and Zales Outlet stores posted a same-store sales increase of 7.5%.

"We have now delivered positive comparable store sales for twelve consecutive quarters. Importantly, our core national brands drove our sales performance in the first quarter with a 7.5% comp in Zales and an 8.4% comp in Peoples," said Theo Killion, CEO. "For holiday, we have expanded our exclusive, branded product offerings, launched a new marketing campaign and improved the store environment to enrich the guest experience."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...