MARKETING/SOCIAL MEDIA

The Container Store launches loyalty program nationwide

BY Marianne Wilson

Dallas — The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

Unlike traditional loyalty programs, the POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project. Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations, product previews and more.

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REAL ESTATE

Designer Shoe Warehouse in Canada debut with two stores

BY Marianne Wilson

Toronto — Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario, on Aug. 7.

The two new Canadian retail locations, each approximately 20,000 sq. ft. will make them the largest shoe stores in the country.

Town Shoes Limited will also launch a unique loyalty program that will allow customers to earn and redeem points and rewards at all Town Shoes, The Shoe Company, Shoe Warehouse and DSW Designer Shoe Warehouse locations in Canada.

With nearly 200 locations across Canada, Town Shoes Limited is the largest branded footwear retailer in Canada. Town Shoes Limited is comprised of five brands: Town Shoes, The Shoe Company, Shoe Warehouse, Sterling and now DSW Designer Shoe Warehouse Canada.

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OPERATIONS

Abercrombie’s exec VP of stores to lead diversity efforts

BY Marianne Wilson

New Albany, Ohio — Abercrombie & Fitch has reorganized its Diversity & Inclusion structure. Todd Corley, who has led the efforts since 2004, is leaving to launch the TAPO Institute, which will focus on inclusive leadership based on “principles of transparency, authenticity, persistence, and optimism,” Abercrombie said.

Assuming responsibility for oversight of Diversity & Inclusion is Amy Zehrer, the company’s executive VP of stores. She will assume responsibility for all home office efforts and the company’s approximately 100,000 global store associates.

"As chief diversity officer, Todd Corley created and implemented a transformational framework for our D&I efforts and we are thankful for everything he has contributed over his ten years with A&F," said Amy Zehrer. "We will further enhance the great work that has already been completed under Todd’s leadership, such as our stores going from less than ten percent non-white associates to over 50% today.”

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