REAL ESTATE

The Container Store to open in Tampa, Orlando and Boca Raton, Fla.

BY Staff Writer

New York — The Container Store is expanding its presence in Florida with three new locations set to open in 2013.

The company will open a store in Tampa, Fla., on March 16. The retailer said the Tampa location is its most requested city for a new store according to its Facebook fans. It will be The Container Store’s third store in Florida, soon to be followed by two additional store openings in Orlando and Boca Raton later this year.

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OPERATIONS

J.C. Penney to support Dress for Success efforts

BY Marianne Wilson

New York — As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.

Through its dedicated services and programs Dress for Success addresses every phase of a woman’s career — from being unemployed and searching, to recently employed and adjusting, to gainfully employed and succeeding. By rounding up their totals, shoppers will have a personal hand in helping these women graduate from one step to the next on their path to professional fulfillment and, ultimately, economic independence.

“While jcp cares is an established charitable giving program, this partnership with Dress for Success will be the first time that shoppers will be able to round up their purchases on jcp.com, allowing consumers throughout the country to easily support to Dress for Success when shopping online. This component of February’s jcp cares campaign is also inline with Dress for Success’ ongoing goal to provide more digital assets to the women that it serves, so that each woman may hold the power of success in the palm of her hand or access the tools of achievement from any computer.

“We are thrilled to be supporting Dress for Success this month,” said Miki Woodard, president of jcp cares and VP philanthropy at J.C. Penney. “By rounding up their purchases, J.C. Penney shoppers will have a personal hand in helping disadvantaged women take the next step in their path toward professional fulfillment and, ultimately, economic independence.”

J.C. Penney customers can also support Dress for Success through the Facebook social game, WeTopia. Furthermore, customers can make donations to Dress for Success online at JCP.com/jcpcares and find more information about J.C. Penney’s philanthropic commitments.

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News

Online petition asks Victoria’s Secret to find right fit for survivors

BY CSA STAFF

NEW YORK — A breast cancer survivor and her daughter have used the Internet to draw attention to an important issue and potentially create a new category of lingerie.

Debbie Barrett ad Allana Maidenhand-delivered more than 118,000 Change.org petition signatures to Victoria’s Secret’s New York office on Thursday, asking the lingerie giant to make a line of "survivor" mastectomy bras to help breast cancer survivors feel beautiful again.

After delivering the signatures, Allana Maiden and her mother Debbie Barrett met with Tammy Roberts Myers, VP external communications for Limited Brands, Victoria’s Secret’s parent company, to share their ideas for a “survivor bra.” Myers then invited the mother and daughter to travel to the Ohio headquarters of Limited Brands for further discussions.

“If there’s anything I could tell the 118,000 people who’ve signed my Change.org petition right now, it’s that Victoria’s Secret is taking very seriously the comments from survivors and their families and friends who want to see ‘Survivor Bras’ in their stores,” said Maiden, after leaving the meeting. “I know their heart is in the right place and they want to do the right thing. Making this bra line would be a win for Victoria’s Secret and a win for survivors — there’s no downside. I think they see that now.”

Maiden started her Change.org campaign asking Victoria’s Secret for a “survivor line” of mastectomy bras after years of watching her mom, a breast cancer survivor, struggle to find bras that were pretty, affordable, and a comfortable fit for her new shape.

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