News

Container Store selects Zmags to create digital catalogs

BY CSA STAFF

Boston — Mobile and social marketing platform-provider Zmags said Thursday that The Container Store has selected Zmags Professional to create interactive digital catalogs designed deepen customer engagement across all channels.

Container Store will use Zmags to create and publish new Web-based digital catalogs every six weeks, with plans to expand into mobile and social channels, and integrate additional features such as video and audio.

"We are in the business of making our customers’ lives more simple by offering products that are well designed and ultimately save time," said Catherine Davis, direct marketing director, The Container Store. "Using Zmags, our ecatalogs mirror the time-saving, life-simplifying shopping experience we provide in-store. Zmags helps us create a more dynamic and discovery-based e-commerce experience, especially for the growing number of customers shopping with us via their tablets."

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News

Patagonia renews agreement with Alliance Data for database marketing

BY Staff Writer

Dallas — Patagonia said Thursday it has renewed its partnership with Epsilon, a subsidiary of Alliance Data Systems Corp., so that Epsilon will continue to provide comprehensive database marketing services designed to give Patagonia a better understanding of customers and improve cross-channel marketing campaign results.

Under the terms of the multiyear renewal agreement, Epsilon will continue to host and manage Patagonia’s customer marketing database, which features millions of records including transactional, contact, product, promotional, email response and web referral information. Epsilon will also provide data hygiene services to help Patagonia consolidate disparate customer data into singular records and increase marketing efficiency.
The Epsilon designed retail solution ties consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer. This holistic view of the customer allows Patagonia to effectively target their direct mail and email campaigns with the appropriate message for a given customer based on their preferences and behaviors and then complete a response analysis to monitor the success of campaigns and modify the segmentation if necessary.

"At Patagonia we are obsessed with making the best product and providing the best service for our customers and Epsilon plays a critical role in building and maintaining long term customer relationships," said Ben Stefanski, director of catalog and online sales at Patagonia.

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OPERATIONS

Amazon to collect sales tax—and build two DCs—in New Jersey

BY Staff Writer

New York — Amazon.com Inc. will begin collecting 7% sales tax from New Jersey residents starting in July 2013. The online giant announced the agreenment on Wednesday at the Statehouse in Trenton, N.J. It also announced it will build two distribution centers in New Jersey.

Each warehouse will measure about one million square feet. The centers will create a projected 1,500 full-time jobs and would enable the state of New Jersey to collect an estimated $30 to $40 million in tax revenue.
Amazon has been involved in talks with N.J. state officials for months to open the facilities in New Jersey, but the decision was delayed while the company sought a two-year sales tax holiday.

A bill to let Amazon hold off on charging the sales tax was approved in the Assembly but then stalled in the Senate. Sponsors of the measure said on Wednesday the effort was now moot, The Newark-Star Ledger reported.

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