MARKETING/SOCIAL MEDIA

Convenience store retailer deploys VeriFone interactive marketing system

BY Dan Berthiaume

Atlanta — VeriFone Systems announced that Holiday Oil of West Valley, Utah, has completed a chain wide rollout of its in-store marketing solution, LiftRetail.

The solution uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers.

VeriFone worked closely with Holiday to incorporate its coffee loyalty program into the shopper’s interactive checkout experience. Instead of relying on paper punch cards, LiftRetail tacks each shopper’s purchases by mobile number and automatically redeems their sixth coffee for free.

“LiftRetail provides leverage to our existing marketing programs and enabled us to implement an aspect of loyalty,” said Blain Boelter, VP of operations with Holiday Oil, which operates 50 retail gasoline and convenience stores. “We are going to expand that loyalty program to our fountain areas and possibly fuel purchases as well.”

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Kmart, Sears gear up for holiday season

BY CSA STAFF

Kmart is kicking off the holiday shopping season with the launch of a new lease-to-own program in time for Black Friday.

Kmart said it would launch the program through Whynot Leasing and make it available nationwide starting on Nov. 22. Sears, also part of parent company Sears Holdings, also is launching the program, making it available for more than 95 million items via Sears Marketplace, including electronics, home goods, jewelry and tools, as well as major brands and boutique items.

"This year’s holiday season is about savings and creating seamless shopping experiences for our Shop Your Way members, so we’re relentlessly focused on delivering a world-class integrated retail shopping platform that delivers on these benefits," Sears Holdings EVP and president of online, marketing, pricing and financial services Imran Jooma said. "Sears and Kmart are committed to helping members and customers find convenient and affordable ways to shop, without letting the joy of the season become overshadowed by stresses like financial concerns."

Members of the Shop Your Way loyalty program, whom the company said account for 65% of its sales, can access their benefits through a mobile app, which includes a new feature called Shop’In to help members save more during the season by checking in while shopping to access sales and load coupons to their smartphones. Other features include eCoupons, layaway, pay-in-store and Free Anyone, Anywhere Pickup, which allows friends or family to pick up items.

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Thirty-One Gifts to deploy TXT integrated retail planning solution

BY Dan Berthiaume

New York — Thirty-One Gifts, one of America’s largest direct-selling companies, has chosen TXT Maple Lake to assist in managing its retail processes. Using TXT’s integrated retail planning solution, TXT will manage the whole spectrum of Thirty-One’s forecasting, merchandise, assortment and inventory management.

Thirty-One has experienced rapid growth during its 10-year history. TXT and its integrated retail planning solution was selected due to the ability to apply systems that can accommodate Thirty-One’s growth. The company expects to benefit from a more standardized planning process, reduced inventory costs, improved merchandising and assortment planning capabilities, and improved visibility and reporting across the business.

“With TXT’s help, we hope to be better equipped to analyze demand for all the products we offer, and to optimize inventory management in our four distribution centers,” said Mike Mausteller, director of planning and merchandise control at Thirty-One Gifts, Columbus, Ohio. “We chose TXT Maple Lake because of its expertise in retail, the ease-of-use of the solution, as well as its combination of planning and analytics which supports fast, fact-based decision-making.”

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