Converse’s new store in San Francisco is big on customization
San Francisco – Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.
The “Converse Customization” customization process allows customers to screen-print their own designs or graphics selected from the company’s catalog on various styles of Converse footwear, apparel and accessories. Using iPads, customers can browse more than 150 Converse-curated graphics, including designs that tie back to the San Francisco community, to create their own product by adding grommets, different colored shoe laces and more.
“Opening a retail store in San Francisco is a perfect fit for Converse, a city with a creative spirit similar to ours. We’re thrilled to offer local consumers an outlet to unleash their creativity and participate in our brand through our in-store customization and various music and art programs supported by the brand,” said Jonathan Tappan, general merchandise manager of direct to consumer for Converse.
The store’s design pays tribute to the building’s original structure as seen through authentic and raw industrial elements, including original concrete and tile throughout. The center staircase is located at the center of the store, providing customers the opportunity to shop two floors of curated destinations for Converse’s All Star, Cons and Jack Purcell collections.
The second floor — which houses women’s, kids and premium footwear collections — includes a gallery-like space for the display of work of local artists, in-store music performances and events.
New North Carolina Sam’s Club celebrates grand opening
Easley, N.C. — The new 138,000-sq.-ft. Sam’s Club in Easley Town Center Easley, N.C., celebrated its grand opening on June 27. Mayor Bagwell and Chamber of Commerce president Cindy Hopkins attended.
As part of the continuing celebration, University of South Carolina running back George Rogers will sign autographs on June 29.
Baskin-Robbins goes international
Canton, Mass. — Baskin Robbins has announced plans to develop locations in major metropolitan areas across South Africa and Germany.
The company is seeking qualified, multi-unit franchisee candidates to develop the brand with an initial focus in South Africa in the south, north and east regions. In Germany, the company will focus initially on Berlin and Munich followed by Hamburg, Frankfurt and Stuttgart.