REAL ESTATE

Converse’s new store in San Francisco is big on customization

BY Marianne Wilson

San Francisco – Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.

The “Converse Customization” customization process allows customers to screen-print their own designs or graphics selected from the company’s catalog on various styles of Converse footwear, apparel and accessories. Using iPads, customers can browse more than 150 Converse-curated graphics, including designs that tie back to the San Francisco community, to create their own product by adding grommets, different colored shoe laces and more.

“Opening a retail store in San Francisco is a perfect fit for Converse, a city with a creative spirit similar to ours. We’re thrilled to offer local consumers an outlet to unleash their creativity and participate in our brand through our in-store customization and various music and art programs supported by the brand,” said Jonathan Tappan, general merchandise manager of direct to consumer for Converse.

The store’s design pays tribute to the building’s original structure as seen through authentic and raw industrial elements, including original concrete and tile throughout. The center staircase is located at the center of the store, providing customers the opportunity to shop two floors of curated destinations for Converse’s All Star, Cons and Jack Purcell collections.

The second floor — which houses women’s, kids and premium footwear collections — includes a gallery-like space for the display of work of local artists, in-store music performances and events.

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Belk takes Oracle’s Innovation Award

BY Marianne Wilson

Chicago – Belk, the nation’s largest family owned and operated department store company, was honored as Innovator of the Year at the 2013 Oracle Retail Excellence Awards. The award recipients were announced at Oracle’s annual Oracle Retail CrossTalk customer event, held June 25 to 27 in Chicago.

Other Oracle award winners included the British department store company John Lewis plc for Outstanding Customer Experience, and Deckers Outdoor, the footwear company, for Outstanding Business Performance.

In addition, Amy Wooden, EVP of planning and allocation for Belk, was named Retail Executive of the Year. Diane Randolph, CIO of Reitmans, Canada’s largest women’s apparel retailer, was honored as CIO of the Year.

The annual awards are designed to recognize Oracle retail customers’ use of technology to achieve goals in business performance, innovation and customer experience.
 Retailers are nominated by peers, with finalists and winners chosen by a selection committee comprised of partners and industry experts.

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Supply chain firm adds tech talent

BY CSA STAFF

Janet Carter Smith was named SVP of market develop at Park City Group, a supply chain management company focused on technology solutions to enhance in-stock.

In her new role at Park City Group, Carter Smith will be responsible for developing business solutions, consulting and expanding efforts in market development.

"Janet is an industry-recognized senior leader with a proven track record of driving commercial success in the consumer packaged goods industry," said Park City chairman and CEO Randall Fields. "She is uniquely talented at identifying, managing and providing organizational leadership to develop enterprise wide initiatives and strategies. Her extensive industry experience will help expand Park City Group’s market development and expand into new channels."

Carter Smith spent more than 17 years at GlaxoSmithKline Consumer Healthcare, most recently serving as vp corporate development. In that role, she directed customer development across all classes of trade and led all aspects of industry and trade relations including association management, external communications and conference planning and execution. She was also the commercial lead and expert for cross sector collaborations and enterprise wide initiatives with GSK Pharmaceutical, Vaccines and Consumer Healthcare businesses.

"One of the biggest challenges our industry faces today is we live in a consumer-driven marketplace where the speed of change and the ability to respond to the shopper’s expectations is paramount," Carter Smith said. "The strength of the industry rests in our ability to adapt to meet the increasing and changing needs of our consumers. Park City Group is providing leadership and solutions enabling greater collaboration and more informed decision making between retailers and suppliers, resulting in increased sales and profitability for both."

 

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