News

Conversion is key to new Rx program

BY CSA STAFF

A high-profile pharmacy education effort kicked off last week in Target stores that ensures every customer entering Target’s stores is aware the retailer is in the pharmacy business. The campaign is centered around the theme, “ask us,” and seeks to leverage the knowledge of pharmacists on topic ranging from generics, flu shots and common children’s ailments.

Overhead signs with the phrase, “ask us,” are visible at store entrances, in main aisles and above the pharmacy. The retailer also makes use of endcap signs and floor graphics in aisles leading to the pharmacy. The aggressive in-store communication effort could go a long way toward convincing existing Target shoppers who have prescription needs to have them filled at Target. In-store is one component of a larger marketing initiative the company announced at the end of its second quarter that soon will soon include the company’s first ever national TV spots promoting pharmacy. Those efforts could go along way toward attracting new pharmacy customers as Target has emerged as enough of a national player to justify such a big marketing spend. The company now operates more than 1,700 stores, of which about 1,500 contain pharmacies.

In-store is one component of a larger marketing initiative the company announced at the end of its second quarter that soon will soon include the company’s first ever national TV spots promoting pharmacy. Those efforts could go along way toward attracting new pharmacy customers as Target has emerged as enough of a national player to justify such a big marketing spend.

The company now operates more than 1,700 stores, of which about 1,500 contain pharmacies.

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REAL ESTATE

Meijer joins Winston Plaza

BY CSA STAFF

Meijer joins Winston Plaza NewMark Merrill Cos. and local partner GMX Real Estate Group announced that Meijer Super Markets will open at regional power center Winston Plaza, located in Melrose Park, Ill.

Scheduled to begin construction this fall, the Grand Rapids, Mich.-based grocery retailer will redevelop the former Cub Foods space, which closed after its merger with Jewel. The planned expansion will increase the square footage of the building by approximately 23,000 sq. ft., making the Meijer store over 90,000 sq. ft. in total.

The 374,527-sq.-ft. Winston Plaza features Bally’s, Party City, O’Reilly Auto Parts, Dollar Tree, Best Buy, Marshall’s and Office Max, and is about 95% leased.

With Meijer now committed, the redevelopment plans, which have been approved by the Village of Melrose Park will also be launched, including new signage and extensive exterior facade improvements.

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News

‘She said’ JCPenney got a new women’s line

BY CSA STAFF

PLANO, Texas JCPenney has launched a new line of contemporary career sportswear called “she said” that caters to the female professional.

The she said line falls under JCPenney’s “better” and “best” pricing tiers with items ranging from $26 to $44 for tops, $44 to $50 for pants, $44 to $58 for dresses, $44 for skirts and $68 to $85 for jackets.

 

JCPenney announced also that it will now group all of its contemporary women’s brands together in store, online and via catalog.

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