STORE SPACES

Corner Bakery Cafe redesigns website amid plans to double store footprint

BY Dan Berthiaume

Dallas — Corner Bakery Cafe has launched a complete redesign of its CornerBakeryCafe.com website that allows customers to personalize their online and offline experience with their local Corner Bakery Café store.

The new website, created by digital agency Rockfish, provides customers with a seamless, interactive experience across desktop, tablet and mobile devices. Diana Hovey, chief marketing officer for Corner Bakery Cafe, said the new site is designed to meet the evolving needs of today’s consumer while supporting the fast-casual franchise chain’s goal to more than double its U.S. footprint in the next three to four years. The company currently operates more than 150 company-owned and franchised locations around the country.

"I’m thrilled with our new website,” Hovey said. “Its responsive design is engaging and simple to use on any platform, while retaining the Corner Bakery Cafe branding and guest experience."

In addition to menu, nutrition and ordering information, the redesigned site also offers a “shuffle” option to randomly select items, a location finder, social sharing capabilities and online takeout ordering.

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STORE SPACES

Sears Home Appliance Showrooms rolling out new look

BY Marianne Wilson

Hoffman Estates, Ill. — Sears Home Appliance Showrooms is rolling out a new revamped interior designed to make shopping for appliances an easier experience for consumers.

The updated sales floor presentations include a new merchandising layout allowing showrooms to expand key lines such as built-in cooking, cooktops, and laundry, and improve customer shopping experiences with new displays of dishwashers and floor care.

Since August 2013, more than 60 Sears locations have been updated to the new expanded presentation. This new floor plan will be the company standard moving forward with all new locations.

"With our new showroom model, we’re not increasing the size of our sales floors, but rather, better utilizing our floor space to expand our merchandise offerings and showcase our products. This, in turn, will help our dedicated sales force provide customers with a higher level of service," said Susan Hilsenbeck, division VP, merchandising at Sears Hometown and Outlet Stores.

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Dollar General selects Action Services Group

BY Dan Berthiaume

Acton, Pa. – Action Services Group has signed a service agreement with Dollar General Corporation to provide its lighting, sign and electrical maintenance services to an additional 534 Dollar General store locations across Connecticut, Michigan, New Hampshire, New Jersey, New York, West Virginia and Vermont.

With the 768 Dollar General locations already being handled by Action Services Group in Delaware, Maryland, Pennsylvania and Virginia, it now brings the total number of Dollar General stores that Action Services Group services to nearly 1,500.

“We are extremely excited by Dollar General’s confidence in us to give us this incremental business,” said Ted Stouch, president and CEO of Action Services Group. “This signifies to me that over our two year relationship with Dollar General, they have realized the on-time service benefits and cost saving benefits that our ‘one-call-one-technician’ for all three services (lighting sign and electrical maintenance) has provided them.”

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