Costco launches social member referral program
Costco is trying to increase its membership base in Canada with an innovative social media campaign.
The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.
The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.
According to Buyapowa, this kind of program is the next step in customer referrals: a gamified, social experience for users to encourage referrals as well as loyalty.
Here’s the steps Costco members will follow to sign up and win: 1. Click the Get Started button to register. 2. Enter your information. 3. Share with your friends! 4. Once shared, you will receive a confirmation email when someone you referred successfully signed up for a new Costco membership. 5. With each successful referral, you will receive your Gift Pack by mail within 6-8 weeks. 6. Check the Leaderboard for your ranking and chance to win more prizes!
The gift pack includes Tide Pods Free & Gentle (1 action pack), Febreeze clip (1 vent clip), Mr. Clean Magic Erasers (1 pad), Pantene Shampoo Sheer Volume (50 mL), Pantene Conditioner Sheer Volume (50 mL), Herbal Essences Hello Hydration Shampoo (50 mL), Olay Ultra Moisture Bodywash (50 mL), Secret Clinical (14 g), and Embrace Sensitive Razor (1).
Based in London and New York, Buyapowa is a 'Social Customer get Customer' sales platform used by the likes of Tesco, O2, NBC Universal, Costco, EE and Debenhams to transform fans and followers into shopper advocates.
PayPal to trade on Nasdaq after eBay split
San Jose, Calif. – In one more sign the long-discussed eBay-PayPal split is really on its way, PayPal has announced it will trade on the Nasdaq stock exchange under the symbol “PYPL” once it is spun off from parent company eBay. PayPal was initially founded as an independent company in 1998 and joined eBay in 2002.
PayPal intends to become a platform for a world in which all commerce is performed digitally.
We’ll become an everyday part of people’s lives by continually making it faster, simpler, and safer to manage and move money,” Dan Schulman, PayPal president and CEO designee, said in a post on the PayPal blog. “We’ll deliver capabilities, services, and platforms that are technology and payment agnostic, so that our solutions work the way our customers want and need them to. We’ll provide tools that enable developers and innovators to build next generation apps and invent new business models. We’ll be the comprehensive solution partner that merchants around the world rely on to thrive as they reach for their own vision of success.”
Lilly Pulitzer enhances omnichannel experience with Manhattan Associates
King of Prussia, Pa. – Apparel retailer Lilly Pulitzer is looking to improve its omnichannel customer experience with a rollout of multiple solutions from Manhattan Associates Inc. The deployment will include Manhattan Associates POS, clienteling, store inventory management and tablet retailing applications.
Additionally, Lilly Pulitzer will implement Manhattan’s warehouse management system (WMS) to optimize its warehouse operations and deliver measurable ROI. Combined with the company’s previous implementation of Manhattan’s enterprise order management and store fulfillment solutions, the new implementations will form the backbone of the brand’s omnichannel commerce enterprise.
With Manhattan Associates’ technology, Lilly Pulitzer store associates can gain access to enterprise-wide inventory and rich customer data from their mobile devices, as well as gain the ability to facilitate highly personalized interactions using a 360-degree view of customer transactions for better customer service.
Associates will also be able to complete transactions anywhere from the store floor through a range of payment methods, including EMV, NFC, and Apple Pay, sell items in the store and enter “save the sale” orders with a single swipe transaction, and deliver product finders, look books, interactive demos, multimedia content and documentation through tablets on the show floor.
“We are focused on making our products seamlessly available to our loyal customers through any channel they choose,” said Keary McNew, chief information and logistics officer, Lily Pulitzer. “Technology continually revolutionizes the way Lilly customers shop, raising the bar for how we deliver a customer experience that is as appealing, informative and economical as it is meticulous and efficient.”