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Couche-Tard Acquires 29 Stores in Orlando

BY Katherine Boccaccio

Laval, Quebec — Alimentation Couche-Tard Inc. said Tuesday its subsidiary Circle K Stores will acquire 29 stores in Orlando, Fla., from Florida Oil Holdings.

The transaction is expected to close at the end of August.

The BP-branded stores will be operated by Couche-Tard’s Florida Division under the Circle K brand.

"This is a great opportunity for the Florida Division to strengthen our market share in the Orlando market,” said David Morgan, VP operations, Florida.

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Ol’ Roy has company on Walmart shelves

BY CSA STAFF

Pure Balance is the name of the “ultra-premium” dry dog food Walmart launched this week.

The new brand is available exclusively in more than 2,900 Walmart stores and is said to have no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products. Pure Balance’s first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity. The brand will be available in a five-pound bag for $8.47, a 15-pound bag for $21.47 and a 30-pound bag for $39.98.

“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” said Jody Pinson, VP pets at Walmart. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”

Walmart said its new Pure Balance brand offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food, and the press release announcing the launch included a quote from one.

“As a veterinarian, I am repeatedly asked to recommend diets for peoples’ pets, and I see a lot of benefits in switching to Pure Balance,” said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania. “Pure Balance is formulated to contain a simple and well-balanced base of quality nutrients, while avoiding unnecessary additives. The combination of these benefits means that the diet could be recommended for healthy animals and pets with skin, intestinal or other allergies.”

The same can’t be said for Walmart’s Ol’ Roy brand, named after one of company founder Sam Walton’s hunting dogs. Although Ol’ Roy is said to be the nation’s number one brand of dog food, the product’s popularity stems from its low price as opposed to a reputation for quality ingredients.

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Pepsi promotion involves NFL’s top teams

BY CSA STAFF

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The Cowboys, Giants, Raiders and Lions of the National Football League now have new anthems thanks to an innovative Pepsi promotion.

Pepsi and the NFL launched the Pepsi NFL Anthems program featuring originally created songs by the likes of Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy. The anthems were inspired by the artists’ passion for theircities and hometown NFL teams. For example, Clarkson’s offering is a Dallas-themed anthem titled, ‘Get Up (A Cowboys Anthem).

“Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor," Clarkson said.

Travie McCoy’s New York Giants anthem, titled ‘All In,’ will be exclusively available at retail stores, including Walmart, on specially marked 24-packs of Pepsi, Diet Pepsi and Pepsi MAX. McCoy’s song can be downloaded using the in-pack redemption code until September 3, after which it will be available for free download on PepsiAnthems.com. From Aug. 13 to Sept. 24, fans can also visit the site for a chance to win a trip to the 2013 Super Bowl.

The Oakland Raiders anthem is performed by rap artist and actor Ice Cube while Detroit Native Kid Rock performs the Lion’s anthem.

Aside from the song releases, the Pepsi NFL Anthems program will be supported through national POS displays and in-market POS featuring current NFL players and in-stadium activations. Players teaming up on the program include: DeMarco Murray – Dallas Cowboys; Matthew Stafford – Detroit Lions; Darren McFadden – Oakland Raiders; Victor Cruz – New York Giants and LaMarr Woodley of the Pittsburgh Steelers.

"The synergy of music and sports has never been more prevalent, and the effect that music has on sports culture is never more present than in the NFL," said Todd Kaplan, director of Pepsi Sports Marketing. "The Pepsi NFL Anthems program will help bring the NFL’s passionate fan base closer to their teams through an authentic musical experience – whether it’s listening to the anthem on your way to the game, or hearing it blast throughout the stadium after a big play."

The program is an extension of Pepsi’s "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. The announcement comes on the heels of additional partnerships between PepsiCo and the NFL, including a four-year agreement to become the sponsor of the Super Bowl Halftime Show and a multi-year deal to become the official soft drink of the Pittsburgh Steelers.

"Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans’ experience in unique and exciting ways," said Keith Turner, NFL’s SVP sponsorship and media sales. "The Pepsi NFL Anthems program is a testament to that tradition, and we are pleased to be working together on this groundbreaking campaign."

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