REAL ESTATE

Country Club Prep Opens first brick-and-mortar store with further expansion planned

BY Katherine Boccaccio

Atlanta — Country Club Prep, an e-commerce retailer for preppy apparel, is hosting the grand opening of its first brick-and-mortar store in Charlottesville, Virginia, on Aug. 23. Launched from a basement in 2012 by two former attorneys Matt Watson and Stephen Glasgow, the concept will launch its brick-and-mortar presence at the University of Virginia.

“In the past few years we have seen how prepsters like us prefer to shop, and we recognized an opportunity to extend our brand offline to enhance the shopping experience for our customers,” said Glasgow.

On the heels of the Charlottesville grand opening, the founders are already planning their second location near the University of Kentucky, with an anticipated opening this fall.

“[Customers] want a brand who gets them – who understands their tastes and sense of style, and who is a natural part of their culture,” said Watson. “That’s the void we’re looking to fill by opening in college and resort towns.”

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MARKETING/SOCIAL MEDIA

Lane Bryant collaborates with designer Lela Rose

BY Katherine Boccaccio

New York — Lane Bryant announced that American ready-to-wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.

Lela Rose will be the third designer collaboration for Lane Bryant, joining the Sophie Theallet and Isabel Toledo collections.

"Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer," said Linda Heasley, CEO of Lane Bryant.

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News

Toys‘R’Us partners with Pujols for special needs guide

BY CSA STAFF

Toys“R”Us is teaming up with nine-time baseball All Star Albert Pujols for its yearly Toy Guide for Differently-Abled Kids. This year’s issue marks the 20th anniversary of the publication, which focuses on products sold in Toys“R”Us and Babies“R”Us stores that are good for special needs children’s development.

“We’re honored to partner with Albert Pujols in our goal to bring joy to children of all abilities,” the company said. “Toys“R”Us has a long-standing commitment to ensuring tools like the guide are accessible and available for parents and children everywhere.”

Pujols has five children, including a daughter with Down syndrome, and started the Pujols Family Foundation in 2005, advocating for children with special needs since then.

“As a proud dad to my beautiful daughter, Bella, who lives with Down syndrome, I understand how important it is to have resources like the Toys“R”Us Toy Guide for Differently-Abled Kids to help in making informed choices to support a child’s development,” Pujols said. “And, as a professional athlete, I truly value the importance of play and recognize the impact it has in the lives of children who face everyday challenges — for these kids, playtime is not just about fun, it’s an opportunity to explore their strengths and experience success in reaching each new milestone.”

The guide points out toys that will help children develop auditory, creative, tactile, fine motor and gross motor skills, as well as those that help build self-esteem and social skills.

“I have a tremendous amount of passion for this cause, and I’m excited to partner with Toys“R”Us to make it easier for gift-givers to find toys for the special needs children in their lives that will inspire their imagination, encourage inclusive play and help them develop new skills,” Pujols added.

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