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Coupon activity increased 3.4% during the first six months of 2014

BY Marianne Wilson

Minneapolis — Free standing Insert (FSI) coupon activity increased 3.4% t based on coupons dropped during the first six months of 2014 versus the year ago period, according to Marx, a Kantar Media solution. Coupons dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.

“Increases in FSI coupon activity within the non-food segment were driven by the health care and the personal care areas, which continue to leverage FSI coupons to effectively deliver advertising impact, purchase incentives and retailer merchandising support for their brands,” said Dan Kitrell, VP account solutions at Marx.

During the first six months of 2014, food categories distributed 55.9 billion coupons, a decrease of 3.9% with the refrigerated foods area reporting the largest actual decrease.

Retailer promotion pages increased 26.8% to more than 14.5 billion pages in the first half of 2014. The number of manufacturers participating in retailer promotions increased from 236 in the first half of 2013 to 335 during the first half of 2014. The number of retailers also increased, from 107 in 2013 to 125 in 2014. Retailers from mass (Walmart, Target), drug (Walgreens, CVS), value (Family Dollar, Dollar General) and food (Safeway, Kroger, Publix, and Vons retail banners) comprised the top ten retailers.

Walmart continued to hold the top spot based on number of pages circulated with an increase of 45.9% to more than 5.2 billion pages, which was the largest actual increase among the top ten retailers. These trends reflect the overall growth of retailer promotion within traditional FSI vehicles to reach shoppers in the home to drive trips, transactions, and profits across channels and retail formats.

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RetailMeNot introducing more features

BY David Salazar

New York — Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

In addition to offering omnichannel promotions for users’ favorite stores and restaurants, the company is testing a near-field beacon technology that will make deals even more personalized — even presenting deals based on what store aisle a user is in.

“RetailMeNot has expanded its mobile capabilities to support retailers’ omnichannel and digital initiatives delivering an efficient approach to increase traffic, engage customers and expand sales online and in-store," the company’s founder and CEO Cotter Cunningham said.

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Old Navy buoys Gap’s June sales

BY CSA STAFF

Gap and Banana Republic may have had soft sales in June, but performance at the company’s Old Navy brand saved the day.

The company reported an increase of 1% in June sales compared with last year. Net sales for the five-week period ended July 5 were $1.54 billion compared with net sales of $1.53 billion for the five-week period ended July 6 last year.

“Old Navy’s performance was stellar this month, and we’re pleased to see the brand continue its strong quarter-to-date momentum,” said chairman and CEO Glenn Murphy. “Despite softer June results at Gap and Banana Republic, we remain focused on delivering in the upcoming fall season.”

Gap’s comparable sales for June were down 2% versus a 7% increase last year. Comparable sales for the Gap brand decreased 7% versus a 5% increase last year. At Banana Republic global, comparable sales decreased 7% versus a 1% decrease last year. Meanwhile Old Navy had an increase of 7% in comparable store sales compared to a 13% increase last year.

Gap operates 3,100 stores, more than 350 franchise stores, and e-commerce sites. F

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