FINANCE

Coupon Popularity Grows as Economy Slows

BY CSA STAFF

Winston-Salem, N.C. Consumers redeemed 2.6 billion manufacturers’ coupons in 2007, the same as the previous year, ending a 16-year trend of consumer response to coupons declining, according to Winston-Salem, N.C.-based CMS, a coupon-processing agent.

Prior to 2007, consumer response to coupons consistently declined year-over-year from a high of 7.9 billion coupons in 1992. However, as the economy weakens, coupons are gaining in popularity.

“Coupon response tends to run counter to economic indicators,” said Matthew Tilley, CMS’s director of marketing. “When the numbers indicate a secure economic future, consumers tend to pay less attention to coupons. But, when the numbers indicate an economic downturn, consumers turn to economizing behaviors such as using coupons.”

According to CMS, non-food coupons distribution was up nearly 13% compared with overall coupon distribution, which rose 6%. Food-coupon distribution was down slightly with 2% fewer coupons than in 2006.

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Private label Wal-Mart milk now hormone free

BY CSA STAFF

BENTONVILLE, Ark. Wal-Mart’s private label Great Value milk brand is now being sourced from cows that have not been treated with artificial growth hormones, and will be available at Wal-Mart Stores and Sam’s Clubs.

Wal-Mart reported that while the FDA has stated that cows treated with rbST pose no risk to human health, its customers have asked for milk choices.

“We value our customers’ opinions and understand how important variety is in all aspects of the business,” said Pam Kohn, senior vp and general merchandise manager for Wal-Mart Stores. “We’ve listened to customers and are pleased that our suppliers are helping us offer Great Value milk from cows that are not treated with rbST.”

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Callahan to retire from Cabela’s

BY CSA STAFF

SIDNEY, Neb. Cabela’s has announced that Michael Callahan, senior vp of business development and international operations, will retire from the company effective May 17. He has agreed to remain as a consultant to assist with the transition.

Mike has had a very successful career at Cabelas and will leave a positive mark on our Companys history, said Dennis Highby, Cabela’s president and ceo. Mike was instrumental in our growth in retail and was personally responsible for leading the team that took our retail store count from nine to 26, as well as leading our expansion into Canada. 

Callahan joined Cabelas in 1990 and held numerous leadership positions in merchandising and marketing as well as serving as senior vp of retail operations.

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