FINANCE

Coupons.com names Safeway exec as COO, CFO

BY Dan Berthiaume

Mountain View, Calif. – Coupons.com Inc. has hired Mir Aamir, former president of loyalty and digital technologies at Safeway Inc., as the company’s COO and CFO. Aamir brings more than 18 years of finance, strategy and operating experience, primarily in the retail CPG industries.

He will oversee all financial and accounting functions, currently managed by CFO and general counsel Richard Hornstein, who will continue in the role of general counsel and chief legal officer. Aamir, in addition to the finance functions, will also oversee the company’s operations and the international business.

“For the past 15 years Coupons.com has worked to bring a digital consumer experience to high-volume retail and CPG industries,” said Steven Boal, CEO of Coupons.com. “Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business.”

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News

Build.com leverages real-time price data

BY Dan Berthiaume

Chico, Calif. – Online home improvement retailer Build.com has successfully deployed 360price, 360pi’s exact match solution, to monitor pricing for more than a billion permutations and combinations of products, categories and competitors. Build.com seeks to leverage real-time price intelligence to drive conversions, revenues and margins.

“We recognized early on that the dynamics of the home improvement market are ideal for online shopping with consumers looking for simpler and quicker access to a greater selection of products than possible with a traditional big-box retailer,” said Brandon Proctor, VP of marketing, Build.com. “Online competitive pricing is a moving target and we need to have insight into the pricing strategies of other leading retailers in the home improvement category to build and reinforce our competitive advantage. We selected 360pi for their proven ability to deliver accurate product and price matches for a very large number of SKU’s, categories, and competitors.”

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MARKETING/SOCIAL MEDIA

Target in big multichannel holiday push; rolling out in-store pickups

BY Dan Berthiaume

Minneapolis – Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations). And for the first time, Target will promote the concept of Cyber Week, with an ad campaign Dec. 1 through Dec. 3 that focuses on Cyber Week deals including Cyber Monday.

Target’s overall holiday campaign, themed “My Kind Of Holiday,” will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media.

Beginning in November, Target will invite consumers to join the conversation by using the hashtag #MyKindofHoliday. The company is also bringing social media into its stores and its catalogs. Starting Nov. 18, Target will highlight about 100 holiday products across all areas of its stores that have been trending well on Pinterest. It will also make reference to Pinterest in its holiday catalogs.

In other key initiatives, the discounter is extending the timeframe of its price match policy for the holiday season beyond the typical-seven day window. If a customer purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at Target.com, a local competitor’s printed ad or at select online retailers, Target will match the price.

Take a look at the first TV spot, set to air next week:


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T.Platt says:
Oct-24-2013 03:31 pm

holiday happiness
Target delivers multichannel cheer, better engagement and more conversions via #CEM http://amex.co/13rIN5K

T.Platt says:
Oct-24-2013 03:31 pm

Target delivers multichannel cheer, better engagement and more conversions via #CEM http://amex.co/13rIN5K

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