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CPG exec joins Market6 as VP of Kroger business

BY Dan Berthiaume

Deerfield, Ill. — Jerry Stephens has joined collaborative supply chain planning technology provider Market6 as VP, responsible for Market6’s business with Kroger and their suppliers. Stephens joins Market6 from Dr. Pepper Snapple Group (DPGS) where he led DPSG’s Kroger account team since 2011 and oversaw all aspects of sales, business development and strategic account planning.

Stephens will lead Market6’s close relationships with several business areas within Kroger and with their suppliers in order to continue to improve collaboration strategy and execution, and drive further improvements to business results.

With a career spanning 15 years in the consumer goods industry, Stephens has worked in senior business development and account management positions at CPG firms including MillerCoors, The Clorox Company, and Procter & Gamble.

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Trade groups unite on payments initiative

BY CSA STAFF

The National Retail Federation (NRF), Retail Industry Leaders Association (RILA), Food Marketing Institute (FMI), Merchant Advisory Group, National Association of Convenience Stores (NACS), National Grocers Association and National Restaurant Association (NRA) are jointly calling for an open and universal tokenization standard in the U.S. payments system.

The groups released a statement saying payment card data is currently vulnerable to theft where card information is swiped or entered, where card information is stored, and where it is transmitted.

The group is calling for payment industry stakeholders to adopt tokenization. Tokenization refers to the process of replacing sensitive account data and identity information with a unique token or symbol, making it less vulnerable to a security compromise. Tokens are randomly generated in a secure environment, like a coin vault, so that no data is stored or transmitted in an unsecure format.

“In order for the full benefits of tokenization technology to be realized by U.S. consumers and businesses, the standards for this technology must be created on an open platform that enables all technology providers to compete equally,” the statement said. “An open, interoperable platform will also ensure merchants can support the technology across multiple providers and make back-end security processes seamless for the customer experience.”

The statement also says tokenization will assist retailers in age verification identity checks, and storage and transmission of electronic health records and pharmacy prescriptions. Payment stakeholders are encouraged to participate in an accredited standards process, such as, but not limited to, the International Standards Organization (ISO) or American National Standards Institute (ANSI X.9), to create, maintain, and coalesce around an open solution approach to payments security.

The statement concludes that solutions for tokenization should align with the following guiding principles:

1. Subscribe to an open standards approach through an accredited standards-setting body.

2. Create a technology neutral platform allowing broad participation in the standard from technology stakeholders.

3. Allow participants to develop proprietary frameworks that operate in adherence to the standard.

4. Ensure the standard works for multiple payment environments, including e-commerce and m-commerce.

5. Require that intellectual property, such as coin vaults and common technology applications, be governed by the industry standards.

6. Require the standard be supported by all networks, brands and payments types (credit, debit, prepaid, ACH, etc.).

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Target looks to drive BTS traffic to its Canadian stores

BY CSA STAFF

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

Target even commissioned a survey, which showed that 51% of Canadian moms describe back-to-school shopping as expensive and stressful, allowing the retailer to position itself as a stress-free, inexpensive destination. In stores, for example, bright signage identifies the different departments as well as the back-to-school shop located at the back of the store.

"Target understands that back-to-school is a busy period for parents," said Livia Zufferli, VP, marketing, Target Canada. "We did our homework when planning our assortment this year. Our product team partnered with students, parents and teachers to update and enhance our products. The simple addition of an extra handle or zippered pocket can make such a difference and distinguishes our assortment from the rest — providing the quality and style guests expect from Target, all at unbeatable prices."

Among Target Canada’s back-to-school offerings is its exclusive Kid Made Modern line, which applies Todd Oldham’s “internationally renowned, lighthearted style” to kids’ art supplies, in response to diminishing art programs in schools.

Target also offers a broad assortment of licensed items such as backpacks and lunch boxes, from Teenage Mutant Ninja Turtles to Hello Kitty and Superman.

To make back-to-school shopping more affordable, customers who shop with their Target REDCard will receive 5% off their entire purchase as part of the ongoing REDCard rewards program.

And in an effort to make back-to-school shopping even more convenient, Target has created a microsite where customers can view and download a catalog as well as coupons for additional savings.

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