Crate and Barrel and Marimekko plan shop-in-shop, e-commerce rollout
New York City — Crate and Barrel, along with Finnish textile and design company Marimekko, said Friday they are extending their longtime collaboration to roll out more than 20 shop-in-shops in Crate and Barrel stores across the United States and Canada over the next three years.
The launch kicks off this spring with four new shop-in-shop locations: New York (Madison Avenue), Chicago, Los Angeles and San Francisco. In addition, a Marimekko e-commerce ‘shop’ will be added to the Crate and Barrel website later this season, according to both companies.
JCP helps customers ‘findmore’ with enhanced in-store technology
PLANO, Texas — JCPenney announced that it has rolled out its findmore smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
"We’ve always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive vice president of JCPenney. "Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences."
Findmore is an in-store kiosk that connects users to jcp.com and provides a unique interactive experience, the company reported. Using the kiosk customers can check availability of merchandise in-store or nearby stores, e-mail information about products to themselves or a friend and see 360 degree views of products, among other capabilities.
JCPenney said it is also bringing its findmore strategy to the fine jewelry department with a smaller, hand held concept using the iPad. Fine jewelry associates will be able to use iPad to showcase JCPenney’s full offering of bridal fine jewelry collections for customers – highlighting a variety of styles, cuts, sizes and metal options – all available under the company’s new Modern Bride concept.
American Apparel names new CFO
Los Angeles — American Apparel announced Friday that it has named John J. Luttrell as executive VP and CFO, and moved its current CFO Adrian Kowlewski into the position of executive VP corporate strategy, effective Feb. 7.
Luttrell was previously CFO of Gap’s Old Navy brand.