Crate & Barrel brand implements SeeWhy conversion manager software
Chicago — Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).
The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.
According to SeeWhy, returning website visitors are nine times more likely to make a purchase when compared with new visitors, making technologies that improve conversion rates a major focus for many e-commerce brands.
Industrywide, 72% of visitors who add items to their shopping cart abandon the website before completing the purchase. “At The Land of Nod, we really pride ourselves on our customer service and want to be as helpful as possible,” said Joe Orlando, marketing manager, The Land of Nod. “The control SeeWhy gives us over our email remarketing campaigns lets us stay focused on customer service and addressing concerns people might have during the buying process. It also lets us recover more abandoned shopping carts, thus maximizing ROI.”
Tortal and Bojangles to partner on online training program
Charlotte, N.C. — Training consultant Tortal said that it has forged a test agreement with Bojangles Restaurants to create a point-of-sale training program to support the new POS rollout for its company and franchise restaurants.
The training program, said Tortal, is intended to strengthen the restaurant chain’s existing training processes.
The launch of the new online training program is slated for summer 2013.
“Tortal is a local company that has earned a reputation in the franchise industry for developing highly interactive online training programs that engage the viewer, making the skills you learn easier to retain and implement,” said Kenny Avery, senior VP company operations, Bojangles. “The fact that our team members and management can receive this training at their individual restaurants or in the privacy and comfort of their own home is an added bonus.”
Former Cole Haan exec lands president role at Nina Footwear
NEW YORK — Nina Footwear has appointed Alan Johnson as president of Nina Footwear Corp, a newly created position at the company. In his new role, Johnson will oversee design, sales and marketing for Delman and all Nina branded divisions, including shoes, bridal, handbags and kids.
He will work closely with the company’s CEO, Ezra Dabah, and chief strategic officer Jason Yagoda. Most recently Johnson held the position of VP of sales for women’s accessories and women’s and men’s footwear at Cole Haan. Prior to his tenure at Cole Haan, he was director of sales at Hugo Boss USA.
"Alan is a well-respected leader with a proven track record. His strength in sales, merchandising and creative skills will help drive our strategy as we build Nina into a lifestyle brand," said Dabah. "We look forward to seeing Nina as a relevant, strong player in the daytime category while growing our dominant share of the special occasion business. We also see the opportunity to uniquely position Delman within the luxury segment under Alan’s leadership."
"Nina and Delman are two great American brands that have graced the feet of women for more than half a century," added Johnson said. "Glamorous and powerful women from Marilyn Monroe and Queen Elizabeth to Anne Hathaway and Blake Lively have helped create an allure and mystique to the brands that continues to this day. I am thrilled to be joining a company with such rich heritage and look forward to bringing it to the next generation of consumers."
Nina Footwear Corp designs women’s and children’s fashion, marketing footwear, handbags and bridal accessories under the Nina and Delman brands. Nina and Delman are distributed worldwide in department stores, independent retailers and via its two e-commerce sites.