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Crate & Barrel signs on with shopkick for mobile rewards

BY CSA STAFF

New York -Crate and Barrel has joined shopkick, allowing it to deliver location-based shopping rewards simply for visiting stores. By early 2011, rewards will be delivered at all U.S. Crate and Barrel stores.

Crate and Barrel is the first shopkick retail partner who signed on for nationwide rollout of the program right from the beginning. This Saturday, December 18, in time for holiday shopping, Crate and Barrel shoppers can start earning rewards and offers at all Crate and Barrel stores in the greater Chicago and New York metropolitan areas, simply by walking in with the shopkick app on their smartphones.

Within weeks, shopkick will be live in all Crate and Barrel locations nationwide, with complete rollout expected by February 2011.

"shopkick starts a dialogue with our shoppers right when they walk in, turning our stores into interactive worlds,m " said Sascha Bopp, COO of Crate and Barrel. "We can now reward our customers just for coming to see us, and are excited to explore additional ways to interact with them on their smartphones through the shopkick app."

The shopkick app detects a shopkick Signal, emitted from a patent-pending device, located in each participating store, to deliver rewards called "kickbucks" to each user. kickbucks can be collected at all partner stores and redeemed for in-store gift card rewards or discounts at top retail stores, or song downloads, or movie tickets and hotel vouchers, Facebook Credits to play games online, donations to 30 different causes and charities and more. And, because the detection occurs on the user’s mobile device, the privacy of presence information is completely under the user’s control.

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Online holiday spending nears $22 billion mark

BY CSA STAFF

Reston, Va. -comScore reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season at more than $21.95 billion, up 12% versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11% versus the corresponding week last year, as two individual days each surpassed $900 million.

"Growth rates during the most recent week settled in at around 11%, which is consistent with our forecasted spending growth rate for the holiday season," said comScore chairman Gian Fulgoni.

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Majesco Entertainment names chief marketing officer

BY CSA STAFF

EDISON, N.J. – Majesco Entertainment announced that Christina Glorioso has joined the company as chief marketing officer. In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the company’s strategic direction.

"We are thrilled to add an executive of Christina’s caliber to our team," said Jesse Sutton, CEO of Majesco Entertainment. "Christina brings a wealth of experience marketing leading game franchises and entertainment properties. In addition to her marketing expertise, Christina will make a significant contribution to our strategic plan as we look to expand our portfolio and digital business."

Glorioso joins Majesco Entertainment from Viacom where she was most recently VP marketing at MTV Games, managing marketing programs in the United States and in Europe for the billion-dollar Rock Band franchise.

"I’m excited to join the Majesco Entertainment executive team," said Christina Glorioso, Chief Marketing Officer, Majesco. "The company has a great mix of established brands and new titles with tremendous growth potential. I look forward to helping Majesco realize that growth in 2011 and beyond."

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