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Crest offers consumers new reason to smile

BY CSA STAFF

Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” said Rishi Dhingra, marketing director, Procter & Gamble. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression.”

The new toothpastes, developed by an in-house team of flavorists at Procter & Gamble, will begin rolling out the first week of February and retail for $4.99. The products can be found in drugstores, mass retailers nationwide and on www.crest.com/be.

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Cloud computing just got cheaper and faster

BY CSA STAFF

One year after Amazon Web Services launched its Redshift brand data warehousing solution, the company has upgraded the service to offer users faster data crunching capabilities at lower cost.

Technically speaking, the company said the Redshift data warehousing service added something called dense compute nodes, a new SSD-based node type, that enables customers to create even faster, lower-cost data warehouses. Customers can now start smaller, with 160GB datasets for as little as 10 cents an hour and then easily scale to a cluster with thousands of cores, terabytes of RAM, and hundreds of terabytes of SSD storage as their needs grow.

“Amazon Redshift has become the fastest-growing service in the history of AWS by providing customers with a fast, fully managed, petabyte-scale data warehousing service for a tenth the price of traditional solutions,” said Raju Gulabani, VP of database services for AWS. “We have been actively engaging with our customers using Amazon Redshift and watching them tap into insights that were previously out of reach to help grow their businesses. Today, we are making Amazon Redshift even more accessible to customers, lowering the cost of a single node by as much as 56% while increasing the ratio of CPU, RAM, and I/O to storage to offer even higher performance.”

Amazon said its Redshift customers now have two choices of nodes: a dense compute node and dense storage node. The difference is dense compute nodes are ideal for customers who have less than 500GB of data in their data warehouse or for customers with more than 500GB of data whose primary focus is performance. With dense compute nodes, customers can scale up to hundreds of terabytes, giving them the highest ratio of CPU, memory, and I/O to storage. Where the dense storage nodes come into play is when performance isn’t as critical for a customer’s use case, or if customers want to prioritize reducing costs further. Dense storage nodes can scale up to a petabyte or more of compressed user data.

Among the customers who takes advantage of Redshift is Pinterest, the visual discovery tool where people Pin ideas and plans to their boards.

“At Pinterest, we analyze tens of billions of objects, including pins, boards, and places, across our web and mobile properties to understand and optimize the Pinner experience for tens of millions of people around the world,” said Mohammad Shahangian, data scientist at Pinterest. “Amazon Redshift has been a huge win. It’s made big data feel small and enabled our data science team to run the queries they need across a huge, rapidly growing data set. Amazon Redshift is easy to manage and with both the dense storage and dense compute node types, we know that regardless of our cost, storage, and performance needs, Amazon Redshift is up to the challenge."

Since its launch in February 2013, Amazon said its Redshift customers have created tens of thousands of development, test, and production data warehouses, and the service has been adopted by customers across a wide range of industries including advertising, financial services, manufacturing, media, healthcare, social media, mobile applications, and gaming. In addition to Pinterest, other customers include Fender, Financial Times, MediaMath, Nasdaq OMX and Nokia.

Launched in 2006, Amazon Web Services began offering key infrastructure services to businesses in the form of web services, or what is now commonly known as cloud computing.

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ShopAdvisor taps new chief data officer

BY CSA STAFF

ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.

In this newly created role, O’Kelly will be responsible for developing and executing a strategy that leverages contextual insights gathered through the company’s native applications, website and platform to better inform all aspects of commerce, from the consumer’s in-app experience shopping, to brand advertising on websites, to mobile experiences in brick-and-mortar.

“Our platform gathers an enormous amount of data that not only reveals affinity for particular brands and products, but also enables us to predict intent at the moment of discovery,” explained CEO Scott Cooper. “Peter’s deep experience in helping to build businesses around unique data assets is paramount to our ability to turn our insight into actionable tools that benefit a broad range of constituencies.”

O’Kelly has been working in the software industry since the early 1980s, as an enterprise application developer and database architect, software product manager, strategist and industry analyst. He has been consistently focused on information management and collaboration domains throughout his career, spanning roles at Procter & Gamble, Lotus Development Corp., IBM, Groove Networks, the Patricia Seybold Group, Macromedia, Burton Group, Microsoft and Altova. During his time as an independent industry analyst and consultant, O’Kelly worked with a wide variety of enterprises and product vendors focused on information management and collaboration/social solutions.

“ShopAdvisor has the opportunity to create a commerce graph unlike any that exist today,” said O’Kelly. “I’m excited to be working with the ShopAdvisor team to make sense of the wealth of data that consumers entrust to us, and to strategize new ways to leverage it to the benefit of our users as well as our media, advertising and retail partners that seek innovative ways to stay competitive in today’s fierce retail environment.”

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