REAL ESTATE

Crossroads at Terrell to break ground late next year

BY Michael Fickes

Dallas — The Retail Connection and Oakridge Investments have announced a partnership to build the Crossroads at Terrell, a regional power center at the intersection of I-20 and U.S. Highway 80 in Terrell, Texas. The 225,000-sq.-ft. Phase I of the development will break ground late next year.

Adjacent to the site, the City of Terrell recently approved zoning for the development of a 20-acre, 60,000-sq.-ft. Buc-ee’s flagship travel center as part of a Terrell Market Center development. Existing Buc-ee’s flagships draw more than 5,000 vehicles per day and will make the Terrell intersection a dominant destination travel stop for vehicles moving between Dallas/Fort Worth and Louisiana along I-20.

Additional restaurant, retail and hotel properties are master planned to develop around the Buc-ee’s flagship store.

The overall 36-acre Terrell Market Center sits next to a 52-acre tract owned by Baylor Health Care Systems, which is also participating in the overall infrastructure development of the intersection. The project will be co-listed by The Retail Connection.

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Store Pages newest digital enhancement from Sears, Kmart

BY CSA STAFF

The Shop Your Way loyalty program Sears Holdings introduced in 2009 has been given interesting new social functionality with the introduction of Store Pages.

Shop Your Way is the company’s version of a loyalty program that offers free and instant, members-only rewards, personalized deals, product reviews and services like e-coupons and e-receipts for faster returns and exchanges. The new Store Pages enhancement is said to give program participants a new way to interact with their local store and furthers Sears Holding’s objective of delivering shoppers the integrated experience they expect in the digital age.

With Store Pages, associates and Shop Your Way members are able to load photos, announce secret sales and share their favorite products from local Kmart and Sears stores. To connect with a local store, members visit ShopYourWay.com, click on the store tab or input their zip code to find a list of local stores, select and download eCoupons, check out local deals through LocalAd and get the latest news about sales and deals.

"We are steering two of America’s most storied brands to a new era when people have fundamentally different expectations about how they shop and are looking for ways to build relationships with their local stores both physically and online," said Leena Munjal, Sears Holding’s SVP of customer experience and integrated retail. “As we become a more member-centric organization, we are connecting associates and Shop Your Way members on a local level to products and exclusive shopping perks that make shopping fun."

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Social media marketing group adds board members

BY CSA STAFF

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning Zocalo Group.

"They are proven leaders and influencers within this industry who care deeply about the practice of word of mouth marketing, and are committed to helping maintain and develop appropriate ethical standards. I am confident they will be valuable assets and strong additions to our distinguished WOMMA board,” said WOMMA president Suzanne Fanning.

Other existing WOMMA board members include: Brad Fay, WOMMA chairman and COO of Keller Fay Group; Virginia Miracle, EVP of Services for Spredfast; Chetan Bhargava, senior manager of ecmmerce and consumer direct for The J. M. Smucker Company; Deborah Holland, EVP of Publishers Clearing House; Ekaterina Walter, co-founder and chief marketing officer of Branderati; Gemma Craven, EVP of N.Y. Group Director for [email protected]; Peter Storck, SVP of research and analytics for House Party Inc.; Rick Murray, president of Edelman’s Chicago office; Rod Brooks, vp and chief marketing officer of PEMCO Mutual Insurance Company; Rob Key, CEO of Converseon and Tanuja Singeetham, digital and social media marketing manager for Nestle USA.

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