REAL ESTATE

Cullinan promotes Brill to VP, director of leasing

BY Michael Fickes

Peoria, Ill. — Cullinan Properties has promoted Kathleen Cullinan Brill to VP, director of leasing. In her new role, Brill will direct the leasing, sales and marketing functions of Cullinan Properties while managing third party broker relationships.

Since joining Cullinan in 2006, Brill has completed over 1,000,000 sq. ft. of transactions, including big-box and junior anchor retailers such as Target, Costco, Gordmans and Hy-Vee as well as numerous national and regional small shop tenants and restaurants.

A member of the International Council of Shopping Centers, Brill works out of Cullinan’s Chicago, office.

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REAL ESTATE

Regency plans redevelopment for Kings Park

BY Michael Fickes

Washington, D.C. — Regency Centers plans to redevelop Kings Park Shopping Center in the Northern Virginia town of Burke. The work will include a facelift, enhanced common areas and structural expansion.

“When Giant expressed a desire to expand their existing 28,161-sq.-ft. store to 52,000 sq. ft., we saw the opportunity to improve the center overall and provide long-term benefit to the community,” said Alan Roth, senior VP and senior market officer for Regency Centers. “Giant will close its store June 19 and build an expanded store to serve the 125,000+ residents within three miles of Kings Park.”

Serving as a neighborhood gathering spot for the Burke community, Kings Park is 100% leased.

Façade enhancements will commence in July. By November, the common area enhancements, including repaving the parking lot and enhancing the patio area and façade will be completed. By spring of next year, the redevelopment is slated to wrap up with the re-opening of Giant.

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REAL ESTATE

Macerich and HGTV prep holiday marketing effort

BY Michael Fickes

Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.

Santa HQ re-envisions Santa’s workshop for the digital age — who’s to say that Santa hasn’t already done the same. The Macerich mall installations offer interactive technology enabling guests to share individual experiences with friends on social media as soon as possible.

Macerich collaborated with Pop2Life, an experiential marketing agency, to conceive and produce Santa HQ.

Participating Macerich properties include Chandler Fashion Center in Chandler, Ariz.; Danbury Fair Mall in Danbury, Connecticut; Deptford Mall in Deptford, New Jersey; FlatIron Crossing in Broomfield, Colorado; Lakewood Center in Lakewood, California; Los Cerritos Center in Cerritos, California; Scottsdale Fashion Square in Scottsdale, Arizona; Tysons Corner Center near Washington, D.C.; Vintage Faire in Modesto, California; and Washington Square near Portland, Oregon.

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