Cumberland Farms adds gaming prepaid cards to self-service kiosks
Canton, Mass. This summer, Cumberland Farms shoppers will find a new line of gaming cards in their grocer’s Coinstar Pay As You Go prepaid card kiosks.
Based on its partnership with online game companies Aeria Games, Rixty, Spare Change and Wild Tangent, Coinstar will be adding more than 15 prepaid cards to Cumberland’s units in more than 500 stores. Prepaid cards can be used toward Facebook and MySpace applications, online gaming, popular multiplayer online game titles, virtual world items and universal online spending.
The card expansion will help the chain reach the younger demographic, a customer segment that holds the majority buying power in the high-growth online gaming market.
Brown Shoe acquires remaining interest in Edelman Shoe
St. Louis Brown Shoe announced it has acquired the remaining 50% interest of Edelman Shoe, a leading designer and marketer of fashion footwear, from the founders of the company, Sam Edelman and Libby Edelman.
Brown Shoe’s partnership with Edelman Shoe began in 2007 when it purchased a 42.5% investment, and expanded its ownership to a 50% stake in 2008.
Sam Edelman and Libby Edelman retain their respective roles as president of the Sam Edelman division and head of marketing, and will continue to be based in Edelman Shoe’s Manhattan offices and design studios. The company is in talks to expand the Sam Edelman brand into accessory and clothing categories including handbags, swimwear and eyewear.
Best Buy to open 13 new U.S. stores
MINNEAPOLIS Best Buy announced plans to open 13 new U.S. Best Buy stores in the second fiscal quarter 2010, including its first store in Wyoming and second in Alaska.
Best Buy currently operates 1032 U.S. Best Buy stores in 49 states and in Puerto Rico, among other operations.