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CVS introduces social responsibility strategy

BY Dan Berthiaume

Woonsocket, R.I. – CVS Caremark has introduced a new corporate social responsibility (CSR) strategy called “Prescription for a Better World” as part of its 2013 CSR report. Prescription for a Better World includes goals such as access to affordable health care; the environmental impacts of its operations, including those contributing to climate change; product stewardship; patient safety; employee engagement and workplace inclusion; and the safe disposal of prescription drugs.

To specifically meet some of those goals, in 2013 CVS decided to stop selling cigarettes and other tobacco products at its more than 7,600 stores by Oct. 1. Other highlights in the report include an update on the company’s progress against its 15% carbon intensity reduction goal by 2018, which it is on track to reach; a stronger focus on product stewardship and evaluating and removing certain ingredients; and engaging employees in more diversity programs, as well as health-and-wellness initiatives.

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Greenpeace names Whole Foods top retailer for seafood sustainability

BY Dan Berthiaume

Austin, Texas – Whole Foods Market earned the top spot in Greenpeace’s annual seafood sustainability ranking of U.S. supermarkets, claiming both the highest overall score and the strongest sustainable seafood policy. Whole Foods Market has been ranked first for the last two years in a row.

Greenpeace’s 2014 Carting Away the Ocean’s (CATO) VIII report ranks 26 major retailers in four areas: policy, initiatives, labeling and transparency, and red-list inventory. Whole Foods Market’s stringent purchasing policies for wild-caught fish, partnerships with leading scientific organizations, public advocacy, pioneering transparency and labeling, customer education, fishmonger expertise and industry-leading aquaculture standards all contributed to the company’s continued leadership in seafood sustainability.

“Whole Foods Market’s mission towards a fully sustainable seafood department is about providing the right choices for customers, making it easier for them to find the highest quality, most sustainable seafood anywhere,” said David Pilat, global seafood coordinator for Whole Foods Market. “We’re proud to be recognized by Greenpeace for our seafood industry leadership and will continue to honor the oceans through our sourcing, so people worldwide can be nourished by seafood into the future.”

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Survey: Breach has little long-term impact on Target customers

BY Dan Berthiaume

Minneapolis – The vast majority of Target customers intend to continue spending the same amount of money or more there in the next year as they did before the December 2013 data breach. According to a new Bloomberg National Poll of 1,020 Target customers, 85% of respondents will spend the same amount of money, 7% will spend more and 7% will spend less, with 1% having no opinion.

Poll results also indicate the departure of former Target CEO Gregg Steinhafel, who publicly took blame for the breach, has little effect on customer behavior. Eighty-four percent of respondents said Steinhafel leaving makes no difference, 8% said they will spend more as a result, and 7% plan to spend less.

Although most Target customers will not reduce their spending in the wake of the breach, only about half are confident Target is capable of protecting debit and credit card data moving forward.

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